They’ve got a sparkling website, strange products (like a 24K gold dildo worth £10,000), a popular podcast, and one of Hollywood’s most famous backers – so they might as well crack Netflix too.
What is the Goop TV series?
Based on the podcast by site editors Gwyneth Paltrow and chief content officer Elise Loehnen, the new docu-series will feature interviews with doctors, researchers, and alternative health practitioners to discuss physical and spiritual well-being.
On the site’s podcast page, its stated aim is to shift ‘old paradigms’ and start ‘new conversations’. No doubt the TV series will try to achieve the same. The podcast was the most downloaded show of 2018, even featuring an interview with Oprah Winfrey.
American actor Gwyneth Paltrow started Goop in 2008
Considering the emerging habit of adapting podcasts for television (Homecoming, Dirty John), a series for Goop was probably inevitable.
The episodes are reported to be 30 minutes each, which (if it’s your thing) will make it easily bingeable.
What’s the Goop TV series’ release date?
It’s just been announced, so no word as of yet. Watch this space.
The Goop brand is worth $250 million as of 2018
What’s wrong with Goop?
Goop has come under fire from doctors and scientists who’ve criticised Goop’s claims that jade eggs, vaginal steaming, and walking around barefoot (‘earthing’) are pseudo-scientific and potentially harmful. But that hasn’t deterred the devoted consumers and investors – the company's now worth a whopping $250 million as of 2018.
The series is likely to be hated as much as admired – but given Goop's success, Paltrow probably won't care too much.
|What||Gwyneth Paltrow is taking Goop to Netflix|