The Marc Jacobs London pop-up
New line 'The Marc Jacobs' pops up at Fenwick
Echoing the relative affordability of MBMJ, The Marc Jacobs is built on reworked archival pieces alongside contemporary casual designs and a host of collaborations.
The first season sees Peanuts characters including Snoopy, Charlie Brown and Lucy emblazoned on vintage-wash cotton sweatshirts and track pants in juicy shades.
While a riff on Milton Glaser's 1968 New York Magazine logo has been spun onto clothing, accessories and even jewellery.
But there's more to the collection than quirky collaborations, as the campaign styled by Lotta Volkova and shot by Hugo Scott attests.
Modeled by sets of identical twins, the campaign images feature bright grungey knits, floral tea dresses and colourful corduroy pieces plus a sprinkling of leopard print and Victoriana accessories.
One of the charms of such a broad collection is the range of pricing options it affords: around £50 will get you a small accessory or pair of socks, T-shirts from £100, sweatshirts around £200 and knits start at £300.
The most expensive pieces include a Stephen Jones designed pill box hat (£1,325) and a cashmere and silk blend hoodie (£1,600).
The collection is already available to buy online, but a London pop-up has just launched at Fenwick, running until the end of August. Fenwick is the exclusive UK stockist carrying the brand in its Bond Street and Newcastle stores. In London, two dedicated spaces will showcase the new collection - accessories will be found on the ground floor with ready to wear on the third floor.
Sadly, there's no word as yet whether Jacobs himself will be manning the tills for a stint, as he did at the New York brand launch earlier this month.
From left to right: dress £610; T-shirt £150; cords £335; sweatshirt £230, all The Marc Jacobs