The best fashion pop-ups in London
Fashion moves fast in London. Pop-ups can go from deserted shopfronts to buzzing hives to bare rails – all in the space of a day. Click through our slideshow to find all the best London pop-up shops and events on now.
Fendi is the latest resident of Selfridges' prestigious corner shop, staging an Italianite pop up that will last all summer.
In a bid to deliver the continental spirit to London, Fendi has erected an ice-cream stand filled with branded lollies from famed Roman gelateria Steccolecco, and a post card stand where guests will have the opportunity to purchase bespoke Fendi cards inscribed by an in-house calligrapher.
But, most importantly for Fendi enthusiasts, visitors will have a head start to explore and buy items from the brand's AW18 collection. Look out for the Fendi/Fila collaboration, as well as the enormous Mon Trésor bag and classic Kan I bag.
Read more here.
When: Until the end of August
Where: Selfridges
