The most Instagrammable shops in London

Green house corners, rows upon rows of jewel-toned vials, expanses of cream carpet – these are the most design-led (and Instagrammable) shops in London

Blue Mountain School

A shop, a gallery space and dining experience – Blue Mountain School is revolutionising the luxury retail experience by serving up six floors of cool.


With a floor designed by Dutch designer Valentin Loellmann, handcrafted ceramics, furniture and garments from Hay, and art by American painter Alex Olsen, this smooth Shoreditch establishment is the ultimate retail experience for design devotees.

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WHERE
9 Chance Street, Shoreditch, London E2 7JB

Ganni, Soho

London's appetite for Scandi brand GANNI has finally been rewarded with a 2750 sq foot brick-and-mortar store, which has opened in Soho's Beak Street as of 16 August 2019. The store itself is an ice-cream coloured cocoon of cool, featuring exclusive artwork from female artists Emma Kohlmann, Monica Kim Garza and paper-mâché sculpturist Misaki Kawai.

WHERE
GANNI, 36 Beak Street, W1F 9RF

Balenciaga, Chelsea

Balenciaga has officially opened doors to its second bricks-and-mortar London store in Belgravia.


The two-floored space features Demna Gvasalia's 'retail warehouse' concept of industrial furniture, stark lighting, and mechanical, conveyor-belt-like rails.

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WHERE
203-204 Sloane St, Belgravia, London SW1X 9QX

Aesop Flagship, Piccadilly Arcade

Aesop's opulent new flagship store in Piccadilly Arcade has been designed with Studiolucaguadagnino (the studio of Call Me By Your Name director Luca Guadagnino). The store incorporates tessellated marble floors, ceramic sinks and roughened stone surfaces to channel the 'languorous corporeality' that we’ve come to love in Guadagnino’s films.

WHERE
2 Piccadilly Arcade, St. James's, London SW1Y 6NH

Celine, Mayfair

Hedi Silmane’s new Celine menswear flagship has arrived in Mayfair, in a flourish of Brutalism, polished marble and steel, and mirrors.


Located at 164 New Bond Street, the 145 square metre store is spread over two floors, and is a continuation of the Celine Art Project, in which each flagship is based around an individually commissioned artwork.

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WHERE
24-25 Mount St, Mayfair, London W1K 2RR

Marchesi 1824, Mayfair

Luxury Italian fashion house Prada is best known for its handbags, shoes and perfumes, but the Prada Group is also the proud owner of a perfectly Instagrammable Milan café: Marchesi 1824.


Now, London’s fashion crowd and pastry connoisseurs can rejoice with the opening of the first branch outside in Italy landing in Mayfair. Exquisite Italian decor has been recreated in the Mount Street cafe, with opulent tiles, marble floors, plush velvet chairs, and a charming wooden bar decked in colourful confectionary.

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WHERE
117 Mount Street , London, W1K 3NJ

Sabah London, Marylebone

Footwear brand Sabah has launched its first UK store, choosing Marylebone's Chiltern Street for its first destination outside the US.


Founded in 2013, Sabah is a brand built on traditional Turkish shoemaking, fusing artisanal craftsmanship with a bold modern aesthetic.


The new Sabah store showcases the talent of designer Anna Burns (who has designed sets for Vogue Italia and British Vogue) whose warm and eclectic aesthetic takes cues from the vinyl bars of Tokyo, the mezcalerias of Oaxaca, whilst also evoking the cosiness of the living rooms of Eames, O’Keefe, and Judd.


Rounding out the interactive shopping experience, customers can enjoy a complimentary cocktail and listen to music.

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WHERE
50 Chiltern St, Marylebone, London W1U 7QT

The Shop at Bluebird, Covent Garden

The Shop at Bluebird, a stalwart of Kings Road for twelve years, stretched its wings and settled in Central London with an extraordinary new 15,000 ft store earlier this year.


Housed in a 19th century Grade II listed carriage hall on Floral Street, the flagship is set over three galleried floors and designed around a central, hidden courtyard.


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WHERE
Carriage Hall, Floral St, London WC2E 9DP

Byredo, Lexington

BYREDO has opened the doors to its official European flagship, and first London store – a fully-dedicated retail space on Lexington Street, in the heart of Soho.


The retail destination is set over two floors, housing fragrance, beauty, leather goods and eyewear. In addition, a 100 square meter gallery space will be used as a platform for presenting collaborative projects, hosting special events and exhibiting works by other artists and creatives who align with the BYREDO brand culture.

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WHERE
40 Lexington St, Soho, London W1F 0LN

Burberry flagship, Regent Street

As Burberry heads into a new era with Riccardo Tisci at the helm, the London flagship has undergone a mighty re-imagination.


The new store houses individually themed rooms which together celebrate the past and future of Burberry, with a specially commissioned, three-floor scaffold, immersive and interactive art installation by British artist Graham Hudson at its heart.


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WHERE
121 Regent St, Mayfair, London W1B 4TB

The Shop at Japan House

Spanning all three floors of Kensington's former Art Deco department store, Derry & Toms, is Japan House London.

Championing Japanese creativity, design, art, food and technology the institution's lofty retail space blurs the lines between shop and gallery. It introduces Japanese products: their provenance and the artisans and designers who make them.

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WHERE
101-111 Kensington High St, Kensington, London W8 5SA

Alex Eagle, Soho

The fashion world has fallen head-over-heels in love with Alex Eagle, the super-chic tastemaker who founded The Store, fast becoming a Soho shopping institution.

Housing a curated edit of fashion, furniture, art, design, photography, ceramics and rare books – all hand selected by Eagle – the Lexington Street boutique is an aesthete's heaven.

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WHERE
6-10 Lexington St, Soho, London W1F 0LB

Egg Shop, Belgravia

Small but mighty, Egg Shop in Kinnerton Street is seriously stylish whilst remaining coolly in-the-know.


Founded by Maureen Doherty, the shop's location is a former dairy shop, and the original blue-and-white tiles and wooden barn doors remain in tact. Clothes on sale are sophisticated, minimalist edged investment pieces which are curated regularly by Doherty.

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WHERE
36 Kinnerton St, Belgravia, London SW1X 8ES

Modern Society, Shoreditch

Luxury goods store Modern Society in Shoreditch, which was born out of a series of pop-ups, houses different mediums from fashion and photography to hospitality.


In a setting of polished concrete and Victorian tiles, the shop offers chic, unisex clothing and a bar serving beverages and bites.

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WHERE
33 Redchurch St, London E2 7DJ

House of Hackney, Shoreditch

Luxury British interiors brand House of Hackney's flagship is a plush haven colour, filled with every kind of print under the sun.


This brave design company was founded seven years ago in 2010 by husband and wife team Javvy M Royle and Frieda Gormley. Their dazzling, brash, quirky prints feature on interiors, wallpapers, bone china, lampshades, chairs, rugs and plenty more beautiful items.

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WHERE
131 Shoreditch High St, London E1 6JE

Maison Assouline, Piccadilly

Maison Assouline, the luxury publishing company's flagship store in the heart of London is a grandoise hideaway for bibliophiles.


Lined with limited edition books with subject matters ranging from fashion and design to travel, antiques and lifestyle treasures, the store also boasts a fully equipped cocktail bar. So much more than a bookshop.

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WHERE
196A Piccadilly, St. James's, London W1J 9EY

Gentle Monster, Soho

This Korean eyewear brand rose to street style fame after being sported by a number of K-pop stars and through sought-after collaborations with Tilda Swinton and Alexander Wang. The brand are known worldwide for their experiential stores which have outlandish displays that involve evolve everything from installation art to robotics.


Their 'KUNG FU' store in Soho is home to a collection of extra-terrestrial robots which spring into life at the sound of a dong.

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WHERE
28-29 Argyll Street, Soho, London W1F 7TU
TRY CULTURE WHISPER
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