London loves fashion and fashion loves London. And while blockbuster fashion exhibitions and award-winning department stores make the capital a must-visit for the style-inclined, there's plenty of space for smaller, more niche outlets to thrive too.
Whether you're looking to source sustainable fashion, shop for something truly one-of-a-kind or just buy into the next big thing, read on for our pick of the London boutiques you need to know.
A beautiful boutique is nothing without a good buy, and thanks to the eponymous Eagle, the Soho store she launched in 2014 offers the very best of both. Expect covetable of-the-moment womenswear, accessories and objets d'art and plenty of interiors inspo from the shop itself.
Eagle is also responsible for 'The Store' at Soho House Berlin and Soho Farmhouse, so when we say she has good taste you know we're not kidding.
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When it comes to London fashion institutions, there are fewer more important than Browns. Founded in 1970 by Joan Burstein and her husband - Mrs B, as she's affectionately known, is responsible for bringing some of the most interesting and important designers to London, as well as assisting in the burgeoning careers of the likes of Alexander McQueen, John Galliano and Gareth Pugh.
The Shoreditch outpost is the newest kid on the Browns block, and continues the pioneering spirit with pop-ups and immersive installations encompassing fashion, food and pop culture. Oh, and the fashion buy isn't bad either with a focus on cutting-edge and next generation designers in a gender-neutral space.
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The Shop at Bluebird may have flown from its long-standing home on Kings Road, but its flourishing in a new spot in Covent Garden. The store itself is bathed in light from a central atrium, while greenery unfurls across the multiple floors.
Paying mind to its tourist-serving locale, there is a buy to suit all budgets with a rare to find indie sensibility. And with exciting seasonal pop-ups, fragrance, home and even a Fashion Illustration Gallery there's no such thing as a quick browse - this is one to enjoy at leisure.
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When it comes to laid-back luxury, Goodhood's vibe is so relaxed it's almost horizontal. Channel the east London look with an inspiring blend of street and contemporary brands, such as Ganni, Aries, Mara Hoffman and Neuls alongside Dr Martens, Adidas and Vans.
There's a careful sense of curation across all product ranges, including menswear, beauty and grooming and jewellery. If you've got to buy a gift for someone with excellent taste - head here.
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Cool girl style abounds in this Redchurch Street hotspot with a carefully edited mix of brands such as Rejina Pyo, Sleeper and Lou Dungate. We love the in-store cafe for a quick pick-me-up too. Learn more
The entrance to LN-CC is somewhat hard to find, being unmarked, but a visit to this underground lifestyle storei is well worth having to put down Citymapper and ask a passer-by for directions.
Head inside and down the stairs and you'll find a truly different store experience, not least thanks to a 2001: A Space Odyssey-esque shop fit by set designer Gary Card.
Brands are on the intellectual side: Margiela, Raf, Rick, but there's also plenty of Gucci, Saint Laurent and Valentino should your budget so stretch. LN-CC started as appointment only, but is now open six days a week, and has a surprisingly welcoming feel. Apart from the clothes, there's a selection of rare books curated by Claire de Rouen and vinyl you won't find anywhere else.
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If you hate feeling the anonymity of department stores and online emporiums, this Chiltern Street gem is the boutique for you. With a downright covetable buy of fashion and homewares in an elegant space, one visit is never enough. Be sure to check out the jewellery offering, if that's your thing. Learn more
Part boutique, part art gallery, Dover Street Market may have outgrown its original Mayfair location, but it remains a must-visit for fans of serious designer fashion with individual areas dedicated to brands such as Loewe, Noir Kei Ninomiya, Maison Margiela, and Molly Goddard. Visit after the seasonal Tachiagari (changeover) has taken place and you'll find a store transformed.
Making itself at home in the newly developed Coal Drops Yard in Kings Cross, is concept store Wolf & Badger. The vast space is dedicated to emerging brands across fashion, beauty and homewares with magazine, flowers, stationery and bikes rounding out the lifestyle offering.
Step foot inside this beautifully-styled haven in Notting Hill and you may never want to leave. Combining fashion, kidswear and interiors, there's something for pretty much everyone.
The new pre-spring buy has a focus on female empowerment with female designers whose production supports women.
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