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Fashion

Best London fashion boutiques 2020

By Rebecca Gonsalves on 26/4/2019

London loves fashion and fashion loves London. And while blockbuster fashion exhibitions and award-winning department stores make the capital a must-visit for the style-inclined, there's plenty of space for smaller, more niche outlets to thrive too.

Whether you're looking to source sustainable fashion, shop for something truly one-of-a-kind or just buy into the next big thing, read on for our pick of the London boutiques you need to know.


Alex Eagle

Alex Eagle

A beautiful boutique is nothing without a good buy, and thanks to the eponymous Eagle, the Soho store she launched in 2014 offers the very best of both. Expect covetable of-the-moment womenswear, accessories and objets d'art and plenty of interiors inspo from the shop itself.

Eagle is also responsible for 'The Store' at Soho House Berlin and Soho Farmhouse, so when we say she has good taste you know we're not kidding.

Read more ...
WHEN
Monday - Saturday 11am-7pm
WHERE
6-10 Lexington St, Soho, W1F 0LB
Browns East

Browns East

When it comes to London fashion institutions, there are few more important than Browns. Founded in 1970 by Joan Burstein and her husband — Mrs B, as she's affectionately known — is responsible for bringing some of the most interesting and important designers to London, as well as assisting in the burgeoning careers of the likes of Alexander McQueen, John Galliano and Gareth Pugh.

The Shoreditch outpost is the newest kid on the Browns block, and continues the pioneering spirit with pop-ups and immersive installations encompassing fashion, food and pop culture. Oh, and the fashion buy isn't bad either with a focus on cutting-edge and next generation designers in a gender-neutral space.

Read more ...
WHEN
Monday - Saturday 11am-6:30pm, Sunday 11am-5pm
WHERE
1 Club Row, Shoreditch, E2 7EY​
Goodhood

Goodhood

When it comes to laid-back luxury, Goodhood's vibe is so relaxed it's almost horizontal. Channel the east London look with an inspiring blend of street and contemporary brands, such as Ganni, Aries, Mara Hoffman and Neuls alongside Dr Martens, Adidas and Vans.

There's a careful sense of curation across all product ranges, including menswear, beauty and grooming and jewellery. If you've got to buy a gift for someone with excellent taste - head here.

Read more ...
WHEN
Monday - Friday 10:30am-6:30pm, Saturday 10:30-7pm, Sunday 12-6pm
WHERE
151 Curtain Rd, Hackney, London EC2A 3QE
Modern Society

Modern Society

Cool girl style abounds in this Redchurch Street hotspot with a carefully edited mix of brands such as Rejina Pyo, Sleeper and Lou Dungate. We love the in-store cafe for a quick pick-me-up too. Learn more


WHEN
Monday - Saturday 10am-7pm, Sunday 11:30-5:30pm
WHERE
33 Redchurch Street, London E2 7DJ
LN-CC

LN-CC

The entrance to LN-CC is somewhat hard to find, being unmarked, but a visit to this underground lifestyle storei is well worth having to put down Citymapper and ask a passer-by for directions.

Head inside and down the stairs and you'll find a truly different store experience, not least thanks to a 2001: A Space Odyssey-esque shop fit by set designer Gary Card.

Brands are on the intellectual side: Margiela, Raf, Rick, but there's also plenty of Gucci, Saint Laurent and Valentino should your budget so stretch. LN-CC started as appointment only, but is now open six days a week, and has a surprisingly welcoming feel. Apart from the clothes, there's a selection of rare books curated by Claire de Rouen and vinyl you won't find anywhere else.

Read more ...
WHEN
Monday - Saturday 10am-6pm
WHERE
The Basement, 18-24 Shacklewell Lane, E8 2EZ
Mouki mou

Mouki mou

If you hate feeling the anonymity of department stores and online emporiums, this Chiltern Street gem is the boutique for you. With a downright covetable buy of fashion and homewares in an elegant space, one visit is never enough. Be sure to check out the jewellery offering, if that's your thing. Learn more

WHEN
Monday - Friday 11am-7pm, Saturday 10am-6pm, Sunday 12am-5pm
WHERE
29 Chiltern St, Marylebone, London W1U 7PJ
Dover Street Market

Dover Street Market

Part boutique, part art gallery, Dover Street Market may have outgrown its original Mayfair location, but it remains a must-visit for fans of serious designer fashion with individual areas dedicated to brands such as Loewe, Noir Kei Ninomiya, Maison Margiela, and Molly Goddard. Visit after the seasonal Tachiagari (changeover) has taken place and you'll find a store transformed.

Learn more

WHEN
Monday- Saturday 11am-7pm, Sunday 12pm-6pm
WHERE
18-22 Haymarket, London SW1Y 4DG
Wolf & Badger

Wolf & Badger

Making itself at home in the newly developed Coal Drops Yard in Kings Cross, is concept store Wolf & Badger. The vast space is dedicated to emerging brands across fashion, beauty and homewares with magazine, flowers, stationery and bikes rounding out the lifestyle offering.

Learn more

WHEN
Monday - Saturday 10am-8pm, Sunday 12pm-6pm
WHERE
Stable St, Kings Cross, London N1C 4DQ
Couverture & The Garbstore

Couverture & The Garbstore

Step foot inside this beautifully-styled haven in Notting Hill and you may never want to leave. Combining fashion, kidswear and interiors, there's something for pretty much everyone.

The new pre-spring buy has a focus on female empowerment with female designers whose production supports women.

Learn more

WHEN
Monday - Saturday 10am-6pm, Sunday 12-5pm
WHERE
188 Kensington Park Rd, London W11 2ES
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