London loves fashion and fashion loves London. And while blockbuster fashion exhibitions and award-winning department stores make the capital a must-visit for the style-inclined, there's plenty of space for smaller, more niche outlets to thrive too.
Whether you're looking to source sustainable fashion, shop for something truly one-of-a-kind or just buy into the next big thing, read on for our pick of the London boutiques you need to know.
Cool girl style abounds in this Redchurch Street hotspot with a carefully edited mix of brands such as Rejina Pyo, Sleeper and Lou Dungate. We love the in-store cafe for a quick pick-me-up too. Learn more
If you hate feeling the anonymity of department stores and online emporiums, this Chiltern Street gem is the boutique for you. With a downright covetable buy of fashion and homewares in an elegant space, one visit is never enough. Be sure to check out the jewellery offering, if that's your thing. Learn more
Part boutique, part art gallery, Dover Street Market may have outgrown its original Mayfair location, but it remains a must-visit for fans of serious designer fashion with individual areas dedicated to brands such as Loewe, Noir Kei Ninomiya, Maison Margiela, and Molly Goddard. Visit after the seasonal Tachiagari (changeover) has taken place and you'll find a store transformed.
Making itself at home in the newly developed Coal Drops Yard in Kings Cross, is concept store Wolf & Badger. The vast space is dedicated to emerging brands across fashion, beauty and homewares with magazine, flowers, stationery and bikes rounding out the lifestyle offering.
Step foot inside this beautifully-styled haven in Notting Hill and you may never want to leave. Combining fashion, kidswear and interiors, there's something for pretty much everyone.
The new pre-spring buy has a focus on female empowerment with female designers whose production supports women.
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