Pitched as a high-energy workout for
mind, body and soul, SoulCycle attendees ride to the beat of
a carefully curated playlist, while following an instructor in performing the class’s signature
choreography. It’s a ‘cardio party’ and as much a dance class in a
nightclub-like setting as it is a cycle session.
SoulCycle is widely
regarded as the best bike workout around, and is praised for its focus
on mental as well as physical wellbeing. It has inspired various
spin-off classes (excuse the pun) – Psycle and Boom Cycle are among those in the UK – but, this summer, for the first time, SoulCycle is coming to London in all its hyped-up glory.
Since opening in New York in 2006, SoulCycle has grown a cult following
launch of SoulCycle in London, this June, marks the brand’s first
presence outside of North America. Classes are being held in a
multi-storey studio space at 3-4 Great Marlborough Street in Soho, with
60 bikes spread across its floors. The classes are run by a team of
SoulCycle motivators and inspirational coaches, trained in generating an
uplifting buzz around the workout and helping to build up the SoulCycle
community. The Soho outlet also houses a shop selling SoulCycle
apparel, and is expected to run a programme of live events and concerts.
(Ciara and The Chainsmokers are among the starry names who have performed at past
SoulCycle events in the US.)
The workout is favoured among
celebrities, too, with Beyoncé, the Beckhams and Michelle Obama among
those who have attended classes in the past.
according to Melanie Whelan, CEO of SoulCycle, the Soho opening is the
first of many in the capital. ‘The launch of our studio in the heart of
Soho is just the beginning,’ she said. ‘We'll be
announcing additional locations and experiences in London very soon.’
|What||SoulCycle London, Soho|
|Where||SoulCycle London, 3-4 Great Marlborough Street , London , W1F 7JD | MAP|
|Nearest tube||Oxford Circus (underground)|
|Price||£24 per class|
|Website||Click here for more information|