'We have a fascination
with ancient symbols and these have always appeared in Aries’ graphics,' says Sofia Prantera creative director of Aries. 'Jeremy’s work focuses on similar themes
developing the product and subsequent displays together has been an
incredible process. As a society we might have lost religion, but a return to
paganism and spirituality seems to offer a new way to connect with others, to
congregate, which I am hoping this project can explore and deliver.'
Connection is key when it comes to this arresting visual project which also brings together acclaimed British fashion photographer David Sims and stylist Jane How. The creative team were granted access to Stonehenge for just three pre-dawn hours, a process which the photographer said was inspirational rather than restrictive. 'Standing in the circle in the dark and at sunrise
combined to make what was already an adventure into something
exceptional,' said Sims. 'Being so close to the stones had me fairly enraptured.
You can, I think, carry whatever belief you want to in Stonehenge,
it’s obviously very connective. It’s really difficult not to be affected by it. That
we were working under the very watchful eye of the security weirdly presented
me with a chance to be more objective about the stones. There's nothing more jarring than a fluro jacket in the countryside but I think it helped.'
Embarking on something of a tour of ancient Britain, the team shot at key British neolithic sites including Avebury some 20 miles from Stonehenge. Now the resulting images are on show at 180 The Strand as part of an immersive installation that also features a projection tunnel, painted murals and a film shot on location by Deller. An art book published to accompany the exhibition takes the form of a guide to the Neolithic sites of Britain, featuring aerial maps, diagrams and illustrations alongside images of ancient local artefacts – all interspersed with Sims' images from these ancient sites.
The 30-piece collection designed by Deller and Aries will be available from The Store X for the duration of the exhibition, and Dover Street Market worldwide from 18 January.
|What||Wiltshire b4 Christ, 180 The Strand|
|Where||The Store, 180 The Strand, The Store, 180 The Strand, London, WC2R 1EA | MAP|
|Nearest tube||Temple (underground)|
16 Jan 19 – 27 Jan 19, 12:00 PM – 7:00 PM
|Website||Click here for more information|