The most Instagrammable shops in London
Green house corners, floor-to-ceiling rows of jewel-toned vials, expanses of cream carpet... these are the most design-led (and instagrammable) shops in London
BYREDO has opened the doors to its official European flagship, and first London store – a fully-dedicated retail space on Lexington Street, in the heart of Soho.
The retail destination is set over two floors, housing fragrance, beauty, leather goods and eyewear. In addition, a 100 square meter gallery space will be used as a platform for presenting collaborative projects, hosting special events and exhibiting works by other artists and creatives who align with the BYREDO brand culture.
See the website here
As Burberry heads into a new era with Riccardo Tisci at the helm, the London flagship has undergone a mighty re-imagination.
The new store houses individually themed rooms which together celebrate the past and future of Burberry, with a specially commissioned, three-floor scaffold, immersive and interactive art installation by British artist Graham Hudson at its heart.
Fusing futuristic and classic design, skincare mecca Aesop in Duke of York Square is a terracotta-coloured, arch-filled architectural triumph.
Completed in 2017, a large circular sink encases a central column from which the rest of the European flagship extends.
The Shop at Bluebird, a stalwart of Kings Road for twelve years, stretched its wings and settled in Central London with an extraordinary new 15,000 ft store earlier this year.
Housed in a 19th century Grade II listed carriage hall on Floral Street, the flagship is set over three galleried floors and designed around a central, hidden courtyard.
Spanning all three floors of Kensington's former Art Deco department store, Derry & Toms, is Japan House London.
Championing Japanese creativity, design, art, food and technology the institution's lofty retail space blurs the lines between shop and gallery. It introduces Japanese products: their provenance and the artisans and designers who make them.
This year, we've fallen head-over-heels in love with Alex Eagle, the super-chic tastemaker who founded Soho's The Store.
Housing a curated edit of fashion, furniture, art, design, photography, ceramics and rare books – all hand selected by Eagle – Lexington Street's The Store is an aesthete's heaven.
Small but mighty, Egg Shop in Kinnerton Street is seriously stylish whilst remaining coolly in-the-know.
Founded by Maureen Doherty, the shop's location is a former dairy shop, and the original blue-and-white tiles and wooden barn doors remain in tact.
Clothes on sale are sophisticated, minimalist edged investment pieces which are curated regularly by Doherty.
Luxury goods store Modern Society in Shoreditch, which was born out of a series of pop-ups, houses different mediums from fashion and photography to hospitality.
In a setting of polished concrete and Victorian tiles, the shop offers chic, unisex clothing and a bar serving beverages and bites.
Luxury British interiors brand House of Hackney's flagship is a plush haven colour, filled with every kind of print under the sun.
This brave design company was founded seven years ago in 2010 by husband and wife team Javvy M Royle and Frieda Gormley. Their dazzling, brash, quirky prints feature on interiors, wallpapers, bone china, lampshades, chairs, rugs and plenty more beautiful items.
Maison Assouline, the luxury publishing company's flagship store in the heart of London is a grandoise hideaway for bibliophiles.
Lined with limited edition books with subject matters ranging from fashion and design to travel, antiques and lifestyle treasures, the store also boasts a fully equipped cocktail bar.
So much more than a bookshop.
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