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Fashion

Best Danish fashion brands London 2021

By Poppy Cory-Wright on 22/1/2020

10 Danish fashion brands that will help you channel the slick style of Copenhagen's fashion crowd

Baum und Pferdgarten

Baum und Pferdgarten

One of the best established Danish fashion brands, that doesn't mean there's anything stale about Baum und Pferdgarten. Think timeless designs, playful contrasts of colours, fabrics and prints and a beautiful lightness of touch.

Click here to shop Baum und Pferdgarten

Gestuz

Gestuz

The perfect bridge between work and weekend, Gestuz has smart casual dressing sewn up: ideal if you're looking to buy less and wear it better. Particularly good for jumpsuits, denim and some of the most wearable leather pieces around.

Click here to shop Gestuz

Ganni

Ganni

This 20-year-old label from husband-and-wife team Ditte and Nicolaj Reffstrup has rocketed in recent years to become one of the most talked-about and in-demand of the mid-price market. Ganni challenges the notion that Danish style is all about mid-century angles, neutrals and minimalism without losing any of its Copenhagen charm.

Click here to shop Ganni, and read the Culture Whisper take on the brand's Beak Street store that opened in 2019.

Brøgger

Brøgger

Luxury womenswear brand Brøgger dances between soft, feminine shapes and masculine tailoring. It was founded in 2016 by Danish duo Julie Brøgger and Linn Norström Weile with a focus on outerwear, and has since become a cornerstone of Danish fashion in the UK.

Click here to shop Brøgger

Read more ...
Saks Potts

Saks Potts

Who says a winter coat has to be black to be practical? Certainly not Barbara Potts and Cathrine Saks, co-founders of Saks Potts, the Copenhagen-based purveyors of candy-coloured leather and faux fur have, unsurprisingly, become a staple on Instagram feeds every time the mercury plummets.

Click here to shop Saks Potts

Samsøe & Samsøe

Samsøe & Samsøe

Danish cool landed in London by way of Copenhagen's Samsøe & Samsøe's first UK flagship, which opened in 2019. The brand comes with all the major cornerstones of Scandi-fashion: minimalist, sleek design with really good basics made from luxe fabrics. One to covet.

Click here to shop Samsøe & Samsøe

By Malene Birger

By Malene Birger

By Malene Birger was an instant hit when it appeared in Copenhagen Fashion Week in 2004, and soon became a cornerstone of Danish fashion.

The wearable brand is now sold and loved worldwide, thanks to its offering of relaxed tailoring, eveningwear and knitwear all brought to life by beautiful colours and eye-catching prints.

Click here to shop By Malene Birger

Cecilie Bahnsen

Cecilie Bahnsen

Copenhagen-based, LVMH prize acknowledged, fairy-dream girl Cecilie Bahnsen mixes the opulence of couture with a Scandinavian sweetness.


It's undeniable that she boasts an impressive CV, having worked for Erdem and John Galliano, with a rich education in the realm of sculptural, whimsical design. Each of her pieces is meticulously handmade with unique fabrics and traditional techniques. This is new romance. This is the stuff of fairytales.

Click here to shop Cecilie Bahnsen

Rotate Birger Christensen

Rotate Birger Christensen

The 80s come steaming back into action with the silhouettes of Copenhagen-based brand Rotate, founded by influencers Thora Valdimars and Jeanette Madsen.


With signature puffed-out sleeves, Rotate's frocks have been notoriously popular in startling pink (like the ones above).

Click here to shop Rotate Birger Christensen

Stine Gota

Stine Goya

The latest star of the Scandi scene, and the antithesis of the pared-down neutrals of its native brothers. Think startling pinks, powder blues and sprinklings of crystals. Bold, feminine and playful.

Click here to shop Stine Goya

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