The best Danish fashion brands in London

Ganni

Founded in 2000 by a husband-and-wife duo Ditte Reffstrup and Nicolaj Reffstrup (and then re-launched in 2009), the brand challenges the notion that Danish style is all about mid-century angles, neutrals and minimalism. It has fast-become one of the most popular mid-range brands on the market, recently being named one of the most popular brands of 2018.

What's more? London's appetite for Scandi brand Ganni is finally being rewarded with a brick-and-mortar store, set to open in Soho's Beak Street in 2019.

Brøgger

Luxury womenswear brand Brøgger dances between soft feminine shapes and masculine tailoring. It was founded in 2016 by Danish duo Julie Brøgger and Linn Norström Weile with a focus on outerwear, and has since become a cornerstone of Danish fashion in the UK.

Saks Potts

You probably saw these candy-coloured leather and fur coats popping up on your Instagram feed last winter, and you're sure to see them again come the colder months. The statement brand was founded in Copenhagen by Barbara Potts and Cathrine Saks.

The five year old brand is loved by celebs and street style stars (think Kendall Jenner, Emily Weiss and Suki Waterhouse), and will insert some prismatic fun into your wardrobe.

Samsøe & Samsøe

Danish cool has landed in London by way of Copenhagen's Samsøe & Samsøe's first UK flagship. The brand comes with all the major cornerstones of Scandi-fashion - minimalist, sleek design with really good basics made from luxe-fabrics. One to covet.

By Malene Birger

By Malene Birger was an instant hit when it appeared in Copenhagen fashion week in 2004, and soon became a keystone of Danish fashion.

The wearable brand is now sold and loved worldwide, thanks to its wearable offering of loose tailoring, evening-wear and knitwear.

Cecilie Bahnsen

Copenhagen-based, LVMH prize acknowledged, fairy-dream girl Cecilie Bahnsen mixes the opulence of couture with the minimalism of the Scandinavian aesthetic.

It's undeniable that she boasts an impressive CV, having worked for Erdem and John Galliano, with a rich education in the realm of sculptural, whimsical design. Each of her pieces are meticulously handmade with unique fabrics and traditional techniques. This is new romance. This is the stuff of fairytales.

Rotate Birger Christensen

The '80s come steaming back into action with the silhouettes of Cophenghagen-based brand Rotate founded by influencers Thora Valdimars and Jeanette Madsen.

With signature puffed-out sleeves, Rotate's frocks have been notoriously popular in startling pink (like the ones above).

Stine Goya

The latest star of the Scandi scene, and the antithesis of the paired-down neutrals of its native brothers. Think startling pinks, powder blues and sprinklings of crystals. Bold, feminine and playful.