Ganni store, London opening
Scandi-style hunters, rejoice! A Ganni store is to open in London next year
Founded in 2000 by a husband-and-wife duo Ditte Reffstrup and Nicolaj Reffstrup (and then re-launched in 2009), the brand challenges the notion that Danish style is all about mid-century angles, neutrals and minimalism. It has fast-become one of the most popular mid-range brands on the market, recently being named one of the most popular brands of 2018.
'Soho is the perfect environment for their debut in the capital,' Levy Real Estate, which contributed to the deal, told The Evening Standard. 'There’s no sign of these brands being deterred by the ongoing Brexit confusion.'
The official opening date is yet to be announced, but whispers tell us that completion date is set for spring.
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