London’s cultural institutions are offering exclusive experiences
While cultural institutions across the UK remain closed, the teams behind them are hard at work, finding new ways to keep their virtual audiences engaged while unable to invite them into venues with the promise of exciting new productions, fresh exhibitions and, for the corporate crowd, glamorous gala dinners.
Live-yet-virtual performances and online gallery tours are now the standard offering from most major arts institutions, and while highly appreciated, the novelty of experiencing culture in this way has worn off. At the same time, income from private fundraising and donations has reportedly fallen sharply since the pandemic began. This leaves those in charge of the purse-strings with the task of finding creative ways to engage their would-be punters.
From opera singers serenading individuals with personalised birthday messages to virtual dance lessons delivered by professional ballerinas, we round up the exclusive cultural experiences making lockdown more interesting.