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Fashion

Reserved opens first London store: Dates confirmed

On 06 Sep 17, 12:00 AM

Eastern Europe's answer to Zara will open on Oxford Street on 6 September and has a Reserved x Kate Moss collaboration in the pipeline

By Eloise Barker on 8/8/2017

2 CW readers are interested
Reserved opens first London store: Look out for Reserved x Kate Moss
Reserved opens first London store: Look out for Reserved x Kate Moss
Reserved opens first London store: Dates confirmed Reserved opens first London store: Dates confirmed Eloise Barker
Bye bye, BHS, hello exciting new brand. Reserved will be opening its first UK store, a London flagship, in 32,000 square foot space within the old BHS site on Oxford Street. Reserved is a clothing retailer from Poland similar to Zara and H&M. But it's got one thing they haven't: a collaboration with Kate Moss for AW17. Reserved x Kate Moss will debut on 6 September.


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So, yes, there's that. Backstage photos reveal Mossy in an oxblood shiny PVC trench. Totally in her comfort zone, then.

The fashion shoot has so far shown the supermodel in her element in a black faux fur jacket, and a black blouse.


The Polish brand is already a big hit on the continent, with 1,600 stores in 18 countries - many in Eastern Europe, but also in the UAE and Qatar. So we're a little late to the party. Let's just call it fashionably late.




What else can you buy from reserved?


The brand sells on-trend menswear, womenswear and childrenswear. For women next season there's a collection of slinky suits, loose fitting coats with asymmetric zips, textured jumpers and long cardigans – set to be popular next season.


A new fast fashion fix for our high street.






What Reserved opens first London store: Dates confirmed
Where Oxford Street, Oxford Street, London, W1G 3AG | MAP
Nearest tube Oxford Circus (underground)
When On 06 Sep 17, 12:00 AM
Price £££
Website Click here to shop online



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Fashion

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New Shop

Oxford Street

Kate Moss

Reserved

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