It is some testimony to Mulberry's strength and ingenuity that the brand survived the lack of a creative director for three years -– and also the loss of its CEO. Rather than struggle, the luxury fashion label used the time to regroup, and to reach back into its rich heritage and rediscover its British heart.
Last year, Mulberry appointed its new director, the Seville-born Johnny Coca, who was poached from behind the scenes at Celine where he worked under Phoebe Philo. He's made some judicious tweaks to old favourites like the Bayswater bag and brought the Britishness of the brand to the forefront once again.
AW17 Show Report
The new AW17 show, held at London Fashion Week back in February, was called 'New Heritage' for a reason – it delved into the British back catalogue and emerged clutching your grandmother's tweed and your other grandmother's rather wicked sense of humour. Whilst the clothing – quilted ponchos – might take a bit of getting used to for some, others rejoiced that Mulberry, along with Preen, was encouraging us to wear actual duvets out and about.
The bags were a far easier sell. The hatbox-shaped Trunk Back bag and the Amberley saddlebag, with a unique lock, were new designs.
The Trunk Back bag at AW17
What to look out for at the sample sale:
The Amberley, named after a Sussex castle and shaped a little like a saddle, has a 'rider's lock' that references the bit on a bridle. The range comes in five styles from slouchy hobo to miniature satchel. It's beautiful and an instant classic.
The Amberley saddlebag went on sale to the general public last month. We don't know if it will appear in the sample sale but our fingers are crossed.
Look out for leather goods, the classic Bayswater and preppy shirts that will carry your wardrobe into autumn.
As with the previous sample sale in February, the sale is bound to be busy, so pre-register for your preferred day below.
|What||Open now; Mulberry Sample Sale, summer 2017|
The Music Room
Mayfair, 26 S Molton Lane, , London, W1K 5LF | MAP
|Nearest tube||Bond Street (underground)|
24 Jul 17 – 28 Jul 17, Opens at 5;30pm on Monday
|Price||£A small entry fee may apply|