It is some testimony to Mulberry's strength and ingenuity that the brand survived the lack of a creative director for three years -– and also the loss of its CEO. Rather than struggle, the luxury fashion label used the time to regroup, and to reach back into its rich heritage and rediscover its British heart.
Last year, Mulberry appointed its new director, the Seville-born Johnny Coca, who was poached from behind the scenes at Celine where he worked under Phoebe Philo. He's made some judicious tweaks to old favourites like the Bayswater bag and brought the Britishness of the brand to the forefront once again.
AW17 Show Report
The new AW17 show, held at London Fashion Week this February, was called 'New Heritage' for a reason – it delved into the British back catalogue and emerged clutching your grandmother's tweed and your other grandmother's rather wicked sense of humour. Whilst the clothing – quilted ponchos – might take a bit of getting used to for some, others rejoiced that Mulberry, along with Preen, was encouraging us to wear actual duvets out and about.
The bags were a far easier sell. The hatbox-shaped Trunk Back bag and the Amberley saddlebag, with a unique lock, were new designs. The extraordinary Cadbury-coloured leather of some of the bags stole the show. It's not likely, though, that we'll see these in the sample sale.
The Trunk Back bag at AW17
What to buy at the Mulberry sample sale
At the sample sale, look out for SS17's collection – the first by Johnny Coca, shown last September at London Fashion Week and full of wearable striped silk separates and neat leather bags in school blazer colours. Look out for large, slouchy leather separates, shiny mules and crisply-cut blue shirts with well-proportioned ruffles.
The Bayswater should make an appearance – look out for the grain or smooth calf version in oak, the popular 'Oxblood' colour or preppy stripes.
The New Heritage certainly attracted new talent to its after party – Rafferty Law and Anais Gallagher (son of Jude Law and daughter of Noel Gallagher) both made an appearance. After a couple of years lagging behind the fashion pack, Mulberry is finally back in the saddle, with new (ox)blood leading the charge.
Mulberry's rehabilitation means that its sample sale is bound to be busy, so pre-registering is necessary. Pick your date from:
Tuesday 28 February 2017 - 9am - 8pm
Wednesday 1 March 2017 - 9am - 8pm
Thursday 2 March 2017 - 9am - 8pm
Friday 3 March 2017 - 9am - 8pm
|What||Mulberry Sample Sale: register now|
The Music Room
Mayfair, 26 S Molton Lane, , London, W1K 5LF | MAP
|Nearest tube||Bond Street (underground)|
28 Feb 17 – 03 Mar 17, 9:00 AM – 6:00 PM
|Price||£A small entry fee may apply|