If the Swedish brand's super-glam collaboration with Balmain's Olivier Rousteing last year is anything to go by, this new Kenzo collection is likely to sell out in a matter of hours.
What is the Kenzo, H&M collection release date? Here's everything you need to know to get your hands on it:
The collection's of women's and men's ready-to-wear and accessories will hit over 250 H&M stores around the world and online on 3rd November.
The Oxford Street store will open at 9am on the 3rd November and queuing is essential. Shoppers will be let in in groups of 20 every 5 minutes and will have just 10 minutes to pick up the items they want, so consult our look book first.
The collection drops online at the same time and expect similar lags and queues.
Where Balmain's collaboration was luxurious and sensual – fit for a Kardashian – the new Kenzo collaboration will be, in the words of H&M’s head of design, Ann-Sofie Johansson: 'vibrant, young and fun.'
That turns out to be an understatement: the new collection is an utter riot of streetwear, clashing prints and neon brights for both men and women. Every single thing is a statement piece, but the statement Kenzo logo sweater, reincarnated for H&M, will stand the test of time particularly well. It's on our grab list.
Kenzo designers are used to collaborations at this point, having teamed up with Vans, and having recently created a range of Jungle Book-themed merchandise following the success of Disney's live-action remake.
As well as working as creative directors at Kenzo for the past five years, Carol Lim and Humberto Leon founded innovative brand Opening Ceremony and have seen Kenzo build upon the colourful graphic signature prints that the brand set up as Kenzo Takado in Paris in 1972.
The collection this week is as colourful as anything Kenzo has ever done, we're excited to lay our hands on it in store.
|What||Guide to buying H&M & Kenzo collaboration|
|Where||Various Locations | MAP|
|Nearest tube||Oxford Circus (underground)|
03 Nov 16 – 31 Dec 16, 9:00 AM – 5:00 PM
|Website||Click here for more from H&M|