✕ ✕
Turning tips into memories
Login
Signup

You have reached the limit of free articles.


To enjoy unlimited access to Culture Whisper sign up for FREE.
Find out more about Culture Whisper

Please fix the following input errors:

  • dummy

Each week, we send newsletters and communication featuring articles, our latest tickets invitations, and exclusive offers.

Occasional information about discounts, special offers and promotions.


OR
LOG IN

OR
  • LOG IN WITH FACEBOOK

Thanks for signing up to Culture Whisper.
Please check your inbox for a confirmation email and click the link to verify your account.



EXPLORE CULTURE WHISPER
✕ ✕
Turning tips into memories
Login
Signup

Please fix the following input errors:

  • dummy
Forgot your username or password?
Don't have an account? Sign Up

OR
  • LOG IN WITH FACEBOOK

If you click «Log in with Facebook» and are not a Culture Whisper user, you agree to our Terms & Conditions and to our Privacy Policy, which includes our Cookie Use

Support Us Login
  • Home
  • Going Out
    • Things to do
    • Food & Drink
    • Theatre
    • Visual Arts
    • Cinema
    • Kids
    • Festival
    • Gigs
    • Dance
    • Classical Music
    • Opera
    • Immersive
    • Talks
  • Staying In
    • TV
    • Books
    • Cook
    • Podcast
    • Design
    • Netflix
  • Life & Style
    • Beauty
    • Fashion
    • Gifting
    • Wellbeing
    • Lifestyle
    • Shopping
    • Jewellery
  • Explore
  • Shopping
  • CW SHOPS
  • Support Us
  • Get Started
  • Tickets
  • CW SHOPS
Get the Best of London Life, Culture and Style
By entering my email I agree to the CultureWhisper Privacy Policy (we won`t share data & you can unsubscribe anytime).
Fashion

Get excited: Alexachung.com drops 30 May

30 May 17 – 31 Oct 17, 9:00 AM – 12:00 AM

First a fashion model, next a television presenter, now a designer: Alexa Chung is set to launch her very own fashion label on 30 May

By CW Contributor on 15/5/2017

5 CW readers are interested
Alexa Chung models her new clothing line, dropping 30 May
Alexa Chung models her new clothing line, dropping 30 May
Get excited: Alexachung.com drops 30 May Get excited: Alexachung.com drops 30 May Maud McCaffrey
Alexchung.com launches on 30 May and it already looks everything we'd expect from the darling of the British fashion scene. The teaser video contains a horse, Chung herself, white jeans and a pie crust collared shirt – not a far cry from the Peter Pan collars for which the model-turned-designer is famous.


After a career that has seen her flit from fashion model to television presenter to seven-year contributing editor at Vogue, Chung has turned to fashion design. The end of this month will see the launch of her very own line – Alexachung.


Having worked under the guidance of another brand in these instances, Chung is ready to enjoy total creative autonomy over her personal line. She told style news site the Business of Fashion that she is excited to be free of the prescriptions of ‘someone else’s brand’s brief to stick to’ where you ‘have to keep within their design remit’. If her own style is anything to go by, expect an eclectic mic of Victorian shirts, cutesy ankle socks and schoolgirl satchels.


We've already seen a pie crust collar on the label's new, equestrian-themed Instagram videos.


Does muse and style icon equal designer? Chung's journey beyond mere 'it girl' status has attracted no shortage of barbed remarks and rolled eyes. Her foray into literature with 2013 book It encouraged reader to 'look in a mirror after you get dressed in the morning' (duh) and explained how to take the perfect selfie. Let's hope her new role as designer is more original and insightful.


With sell-out lines for Marks and Spencer and AG under her belt, Chung has practical experience as a fashion designer to bolster her star appeal.


Still sceptical? Remember when Victoria Beckham decided to follow up a solo pop career with her own fashion brand, well look how that turned out.


Alexachung will be available on its own website, as well as from high-end retailers including Selfridges and Matches Fashion.




What Get excited: Alexachung.com drops 30 May
When 30 May 17 – 31 Oct 17, 9:00 AM – 12:00 AM
Price £varies
Website See the Instagram account



Most popular

Things to do in London this weekend: 26–29 May
Things to do in London this weekend: 26–29 May
Best London exhibitions to see now
Top exhibitions on now in London
Irene Maiorino and Alba Rohrwacher in My Brilliant Friend season 4, HBO/Sky Atlantic (Photo: HBO)
My Brilliant Friend, season 4, Sky Atlantic: first-look photo, release date, plot, cast

Editor's Picks

London Fashion Exhibitions: on now
London Fashion Exhibitions: on now
Vanessa Bruno interview: we get the lowdown on summer dressing from the Parisian designer
Vanessa Bruno interview: the Parisian gives us a dressing down
An ambitious collaboration: Jeff Koons x Louis Vuitton
An ambitious collaboration: Jeff Koons x Louis Vuitton
2017: Doctor Who returns to BBC One
Doctor Who returns, BBC One
Dolce & Gabanna toasters, anyone?
Dolce & Gabanna toasters, anyone?

Editor's Picks

Sign up to CW’s newsletter
By entering my email I agree to the CultureWhisper Privacy Policy (we won`t share data & you can unsubscribe anytime).
5

Fashion

Shopping

Seasonal

You might like

  • Balenciaga Shaping Fashion 'Embellishment' case (2) (c) Victoria and Albert Museum, London

    Balenciaga: Shaping Fashion, V&A ★★★★★



  • The Culture Whisper team
  • Support Us
  • Tickets
  • Contact us
  • Press
  • FAQ
  • Privacy
  • Terms and conditions
  • Cookies
  • Discover
  • Venues
  • Restaurants
  • Stations
  • Boroughs
Sign up to CW’s newsletter
By entering my email I agree to the CultureWhisper Privacy Policy (we won`t share data & you can unsubscribe anytime).
×