Giambattista Valli H&M
Giambattista Valli for H&M release date and what we know so far
The latest designer to join the high street gang is Giambattista Valli, whose haute couture pieces are more at home on the red carpet than Regent Street. Valli's signature fairytale confections are crafted from miles and miles of tulle, but they're far from old-fashioned.
Known for his striking use of colour (neon, polka dot, pastel), step-hem skirts and supersized silhouettes, Valli's designs are not for wallflowers.
The collaboration was announced at the amfAR gala in Cannes where supermodels and influencers walked the red carpet dressed in sneak-peak pieces from a limited edition pre-drop collection.
As well as pleated-tulle gowns there were heart and crystal sprinkled accessories, underwear pieces perfect for layering, and a modern take on men's tailoring.
The first pieces - as modelled by Kendall Jenner, Chiara Ferragni, H.E.R and Bianca Brandolini d’Adda - went on sale on 25 May, and as can be expected were snapped up in seconds (and are already on eBay, if you're desperate to get your hands on them).
The main collection will launch worldwide on 7 November 2019. Expect prices from around £12 for socks up to about £400 for a full-on gown.
If past H&M collaboration launches are any indication expect a fabulously dressed queue of people snaking down Regent Street from the early hours. Staff usually hand out tickets to people in the queue, and shoppers are limited to the number and size ranges they're allowed to buy of each item.
You could also try your luck online, but make sure your internet connection is speedy - otherwise you'll see sold-out signs on the most popular items within minutes.