H&M x Moschino Collaboration: first look
H&M's latest collaboration is with Moschino: where fashion meets cartoonish, pop-culture inspired pizzazz
On October 6, H&M dropped the first images from the campaign, shot by esteemed photographer Steven Meisel. Featuring Gigi Hadid, Imaan Hammam, Vittoria Ceretti, Rianne Von Rompaey, Stella Maxwell and Soo Joo Park, the shoot takes inspiration from a 1950s salon show.
The collection goes hell for leather, with golds, prints, sparkles and metallics taking centre stage. Not for the faint-hearted. But could we expect anything else from the man who's given us teddy bears, barbie dolls and junk-food-worshipping accessories?
'For fans of the brand, it should feel a little like a greatest hits collection, but I promise it will still be new, still feel fresh, even as we include some winks, some hints from the past,' Jeremy Scott said of the upcoming collection.
Moschino [TV] H&M will be available to purchase from 8 November 2018