Fashion

Christopher Kane 'More Joy' capsule

By Rebecca Gonsalves on 24/7/2019

Christopher Kane spreads his joyful message across a new capsule collection

Beach towel £90, Christopher Kane

Celebrated London designer Christopher Kane has taken it upon himself to help raise collective joy levels, with a capsule collection of simple slogan pieces that can't help but raise a smile.

The stark monochrome 'More Joy' slogan from his autumn/winter 18 collection - inspired by the famous 1972 text The Joy of Sex - is the starting point.

Now Kane has spun the slogan into a collection of phone covers, baseball caps, beach towels, tote bags and fans set to be the souvenir of this summer, and with extreme fashion credentials to boot.

Alongside Kane's original More Joy slogan come 'sex' and 'special' printed in the same sans-serif font working in a simple colourway of red, white and black.

In the words of the brand: 'when a logo becomes a mantra, everyday objects become positive affirmations. Reminding you to be open to the joy you deserve this summer.'

Clockwise from top left: T-shirt £175, towel £90, phone cover £35, tote bag £30, cap £80, fan £10, all Christopher Kane

Looking for a little more joy in life? It's right there in black and white.

The collection will be sold exclusively at the More Joy Summer Store at Christopher Kane, 6-7 Mount Street W1K 3EH, and christopherkane.com, from 24 July - 1 September.