Your London Fashion Week guide
The highlight of London's fashion calendar returns to the capital in February 2022, and it's open to the public
Running from 18 to 22 February, the official LFW A/W22 hybrid schedule boasts both physical events and a digital platform, with many brands appearing across both.
Burberry S/S21 finale, February 2021
While in-person events are invitation-only and reserved for key players within the industry, even those not on the official digital schedule are all but guaranteed to be broadcast far and wide across brands’ social media and websites and even the official British Fashion Council (BFC) YouTube channel meaning you can tune in to the latest trends from virtually anywhere.
PUMA x Liberty
The LFW line-up this season might be missing some of the city’s big hitters, such as Burberry and Victoria Beckham, but there are still plenty of show-stopping moments guaranteed thanks to the presence of Molly Goddard, Rejina Pyo, Conner Yves, Simone Rocha, Supriya Lele and Erdem.
LFW is first and foremost an essential event for the business of fashion, with orders of over £100m placed each season, according to pre-pandemic estimates from the BFC.
But the impact of LFW on the city goes far beyond order books and balance sheets and the BFC together with the Mayor of London is tapping into the energy the event brings in order to welcome the public into the fashion fold.
Rixo
The ‘City-Wide Celebration’ is a roster of events, discounts and gifts with purchase that will bring the buzz of fashion week out of invite-only venues and onto the city streets. There are over 100 events and offers as part of the line-up, with retailers, restaurants, cultural institutions and neighbourhoods getting involved.
Some of the highlights include:
Browns
Browns are showcasing Arcade Collection, a curation of unique and limited-edition furniture commissioned by Relay Design Agency. Championing Charlotte Kidger, Jochen Holz, Altrock, Rebar and Silo, they’ve reunited with old friends and welcomed new ones to showcase this season’s shoes and accessories from some of their favourite brands.
In collaboration with Swell by Open Ear, Browns will also transform their Immersive Room into a Soniferous Forest, visit the flagship boutique for 15 minutes of sonic escapism, reflection and relaxation…
Location:
Browns Brook Street
39 Brook Street,
W1K 4JE
Anya Hindmarch: Colour Therapy Nail Bar
Partnering with vegan, cruelty-free industry favourite Bio Sculpture, Anya Hindmarch will be offering long-lasting bespoke gel or polish manicures, Mini and Me manis for big and little hands, as well as the ultimate appointments with some well-known stars – our ‘Artists in Residence’
Book here
https://anyahindmarch.gettimely.com
Anya's Colour Therapy Nail Bar at The Village
11 Pont St,
SW1X 9EH
Event Timings:
Friday 18th - Tuesday 22nd February
Preen by Thornston Bregazzi
Preen will be offering 20% discount site-wide for the duration of London Fashion Week - to receive the discount, simply enter code: Fashion-Week-City-Wide when checking out online
www.preenbythorntonbregazzi.com
Free People
Spring Trend Presentation at Free People London flagship store on Regent Street
Speaking on the panel will be Free People’s Wholesale Creative Director Ebony Frances and Global Buying Manager Rachel Mallison, as well as FP Ambassadors, Fashion Editor Polly Sayer and Content Creator India Sehmi of The India Edit. Date: Tuesday 22nd February Time: 7.30pm – 9.30pm Tickets: £10 Tickets include a goody bag and a glass of FP x Amie Rosé Wine (or soft drink)
Location:
Free People
247 Regent St.,
W1B 2EN
Event timings:
Tuesday 22nd February
7:30pm - 9:30pm
Ganni
Ganni's new collection is an explosion of energy, signature GANNI shapes, powerful prints and MORE LOVE - all made with responsibility in mind. Join them in store at GANNI Beak Street to shop the HIGHER LOVE collection, and get an exclusive gift with purchase* to celebrate the return of London Fashion Week.
Location:
GANNI,
36 Beak Street,
W1F 9RF
Event timings:
Friday 18th - Tuesday 22nd February
9am - 6pm
*While stocks last.
MatchesFashion Raey Pop up Café
Raey is partnering with the world’s first zero-waste restaurant Silo for London Fashion Week. The pop-up is a collaboration between Rachael Proud and founder of Silo, chef Douglas McMaster and celebrates their aligned environmental values. Raey café by Silo will offer a zero-waste breakfast, lunch and afternoon menu.
Location:
MATCHESFASHION
5 Carlos Place,
W1K 3AP
Event timing:
Friday, Saturday, Monday, Tuesday – 10am – 6pm
Sunday – 12pm – 4pm
The Berkeley
The Berkeley’s legendary fashion afternoon tea Prêt-à-Portea will be served in The Collins Room, at the heart of the hotel, every day.
Created over 15 years ago Prêt-à-Portea features two collections a year, following the fashion calendar. Fashionistas will feast on seven couture cakes inspired by the world’s greatest designers from Valentino to Versace. Iconic editor Anna Wintour even makes a guest appearance, with her signature bob and glasses iced onto a vanilla biscuit. Cakes are accompanied by savoury canapés, finger sandwiches, 28 different kinds of tea, and a complimentary mocktail or glass of Laurent Perrier champagne will be served exclusively to LFW City-Wide celebrators. Quote LFW when booking.
Location:
The Berkeley
Wilton Place,
SW1X 7RL
Event timing:
Friday 18th - Tuesday 22nd September
10am - 6pm
Wyse London
Fashion and celebrity stylist Gayle Rinkoff will be hosting a special Styling Evening in store. After champagne upon arrival, Gayle will share her secret styling tips and advice for the chicest looks this Spring, from the latest Wyse collection, which will be available to try on and purchase on the night.
To be added to the guest list please email: barbara.power@wyselondon.com.
Location
Wyse London
95 Marylebone High Street,
W1U 4RQ
Event Timings
Friday 18th February, 5pm - 7pm
WatchHouse
WatchHouse will be holding a series of Coffee tasting spresented by WatchHouse’s expertly trained Baristas.
Location:
Watchhouse
7 Upper St Martin's Lane,
WC2H 9DL
Event timing:
Friday 18th February
7pm - 8pm
Monday 21st February
7pm - 8pm
Tuesday 22nd February
7pm - 8pm
For full details on LFW and the City-Wide Celebration, visit the LFW website here
