The House of Peroni, Brick Lane ★★★★★
Experience Vita all’Interno (‘a life lived inside’) at the House of Peroni pop up space in East London.
The House of Peroni Brick Lane: Il sogno – the dream room
The House of Peroni opens its doors once again this autumn,
creating an immersive and multi-dimensional space. From 29 October to 25
November, this month-long pop up event celebrates ‘a life lived inside’ and invites everyone to
wander into the heart of an Italian home. Bringing together an exciting
creation of Italian food, drink and art, The House of Peroni Brick Lane hosts
modern Italian culture in an impressive setting.
What’s unique about this residency is the opportunity for each guest to individualise their own night, by purchasing exclusive keys that unlock 3 immersive experiences. Each key unlocks a new surreal world, which takes the key holder on a journey of discovery that certainly challenges all senses.
The experience, curated by Gingerline’s creative director Suz Mountfort and immersive storyteller Reuben Feels, starts in the heart of the home. Visitors enter the bustling kitchen, overseeing the endless dining table. From there, we were invited to the airy laundry room inspired by Italian couture to try a Peroni Nastro Azzuro-infused cocktail. The cocktail creations, invented by award-winning mixologist Simone Caporale have a clear autumnal touch, which are best enjoyed in the autumnal covered terrace area. The beautiful paper leaf installation is an artwork on its own and certainly sets the atmosphere of the terrace area.
The ever-changing household holds many secrets, with Il salottino- the snug being the most exciting one. Visitors are invited to relax and unwind in the snug room, while reflecting on their previous experience at The Residency before creating their very own drink infusion.
While the discovery of the modern Italian home seems to be at the centre of The House of Peroni residency, there is also a six course private dining experience in the heights of the mezzanine, looking down on the hustle and bustle of Italian social life. Expect the best of Italian cuisine, created by Michelin-starred chef Accursio Craparo.
What was confusing about the whole experience was the lack of guidance or information about the course of the evening, which may be just teething problems. So, if you are keen to discover and explore an immersive Italian adventure, we highly recommend The House of Peroni in the heart of Brick Lane.
What’s unique about this residency is the opportunity for each guest to individualise their own night, by purchasing exclusive keys that unlock 3 immersive experiences. Each key unlocks a new surreal world, which takes the key holder on a journey of discovery that certainly challenges all senses.
The experience, curated by Gingerline’s creative director Suz Mountfort and immersive storyteller Reuben Feels, starts in the heart of the home. Visitors enter the bustling kitchen, overseeing the endless dining table. From there, we were invited to the airy laundry room inspired by Italian couture to try a Peroni Nastro Azzuro-infused cocktail. The cocktail creations, invented by award-winning mixologist Simone Caporale have a clear autumnal touch, which are best enjoyed in the autumnal covered terrace area. The beautiful paper leaf installation is an artwork on its own and certainly sets the atmosphere of the terrace area.
The ever-changing household holds many secrets, with Il salottino- the snug being the most exciting one. Visitors are invited to relax and unwind in the snug room, while reflecting on their previous experience at The Residency before creating their very own drink infusion.
While the discovery of the modern Italian home seems to be at the centre of The House of Peroni residency, there is also a six course private dining experience in the heights of the mezzanine, looking down on the hustle and bustle of Italian social life. Expect the best of Italian cuisine, created by Michelin-starred chef Accursio Craparo.
What was confusing about the whole experience was the lack of guidance or information about the course of the evening, which may be just teething problems. So, if you are keen to discover and explore an immersive Italian adventure, we highly recommend The House of Peroni in the heart of Brick Lane.
TRY CULTURE WHISPER
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| What | The House of Peroni, Brick Lane |
| Where | House of Peroni, 152 Brick Lane, London, E1 6RU | MAP |
| Nearest tube | Liverpool Street (underground) |
| When |
12 Nov 15 – 21 Nov 15, 12:00 PM – 12:00 AM |
| Price | £: Free to visit, Prices for special events vary |
| Website | Click here to book Private Dining tickets via The House of Peroni Website. |