Bobbi Brown's Evolution 18 Supplement range lands in the UK
We talk to cosmetics guru and health coach Bobbi Brown on her new wellness brand, Evolution 18, and how to boost your inner health and outer beauty
Culture Whisper: Tell us about Evolution 18...
Bobbi Brown: 'People are realising that health and wellness are not frivolous; everybody needs to take care of themselves.
'I named the brand Evolution 18 because health and wellness and beauty are always evolving. There is a direct effect: by improving your health, it impacts your skin and overall beauty. Eighteen is the address of my content studio and also means life in Hebrew.'
CW: Wellness products are usually expensive: how do you keep costs down without losing efficacy?
BB: 'I chose to work with the leading manufacturer of supplements because they have top-notch chemists, scientist and product developers on staff.
'The ingredients and finished products are intensely researched, tested and tweaked to make sure that they were of the highest calibre.
'As a certified health coach, I know what women are looking for, and I created the best possible products for both myself and my customer.
'I insist on the highest-quality ingredients, but instead of over-complicating the formulas, I have simplified the products, to address a specific beauty/lifestyle concern.
'I keep marketing, packaging and business costs down for the same reason so that we can offer the best prices for our customers.'
CW: How long do you need to give supplements before they yield any noticeable results?
BB: 'It is entirely dependent on which supplement you are taking. Some work in as few as five to 10 days, while others have clinical claims behind 90 days of use. Everyone's body is different, and how each person will react to the supplement varies.'
CW: What are the most significant game-changers when it comes to achieving a healthier visage and body?
BB: 'Drinking more water, using your intake of plant-based food, wearing a sunscreen, applying a great moisturiser, taking a probiotic, mixing collagen into your smoothies, and for your face – laser treatments.'
CW: Should you employ a specific schedule when taking supplements for efficacy?
BB: 'Most of my Evolutiuon 18 products can be taken at any time of day. I personally love taking my Collagen Powder in breakfast, mixed in with some Greek yogurt. However, depending on the ingredients in certain products, you may want to take them at specific times. For instance, if a product contains green tea, I'd recommend using it in the morning or afternoon. If it contains magnesium, I'd take it before bed as it relaxes you.'
CW: Any ‘hero’ ingredients you'd like to talk about?
BB: 'The biotin in our Beauty Gummies is a hero ingredient, especially for hair. Not only does it make your hair thicker, stronger, and shinier, it even helps to re-grow baby hairs.'
Beauty Gummy 60 Gummies, £20
A daily gummy is packed with biotin for thicker, healthier hair and stronger nails.
BEAUTY DIRECTOR'S VERDICT: These are easy to take – love the extra biotin to add thickness to hair and nails.
EVOLUTION 18 Beauty Gummy 60 Gummies, £20 – buy here
Beauty Glow 60 Capsules, £15
Formulated with collagen to fight the signs of ageing and a unique blend of hyaluronic acid and grape seed extract to repair skin’s elasticity.
BEAUTY DIRECTOR'S VERDICT: These promote skin repair, so they're perfect for upping your anti-ageing game.
EVOLUTION_18 Beauty Glow 60 Capsules, £15 – buy here
Beauty Blend, £25
This powder features a blend of over 30 fruits and vegetables, plus healthy fats to nourish skin from the inside out. Prebiotic fibre and collagen peptides add an extra beauty boost to give you glowing, beautiful skin.
BEAUTY DIRECTOR'S VERDICT: I add a scoop of this to kale smoothies to make them taste delicious and up the beautifying power.
EVOLUTION_18 Beauty Blend, £25 – buy here
Beauty Bubbles Recharge 20 Effervescent Tablets, £20
Developed to keep you feeling energised, this effervescent tablet helps to lock in moisture and provides cellular protection.
BEAUTY DIRECTOR'S VERDICT: Instead of a coffee fix I turn to this fizz to avoid that mid-afternoon slump.
EVOLUTION_18 Beauty Bubbles Recharge 20 Effervescent Tablets, £20 – buy here