Who is Edward Enninful?
Born in Ghana, Edward Enninful moved to the UK with his family at a young age, where his mother was a seamstress. Enninful was spotted at the age of 16 by model scouts. By 18 he was a creative director at i-D magazine and then became a contributor at Vogue. He became known for edgy, elegant fashion direction.
But soon he was serving up covers with controversy too, not just elegance, whether Nicki Minaj dressed as a French Courtesan or featuring plus-sized models when the world was in skinny heroin-chic rehab.
With an OBE and a cluster of awards to his name, he's more decorated than a Dolce and Gabbana purse.
It's not hard to see why Vogue were clamouring to call him back. Though we'll miss Alexandra Shulman, we can't help put have high hopes for Mr Enninful.
Click through our favourite Enninful moments
The fortunes of W magazine were turned around when Enninful came to the helm in 2011. In 2012 they reported very successful ad sales- and Enninful was credited with the revivial. In one stunt, Enninful used RuPaul to advertise a fake perfume, and once dressed Nicki Minaj as an 18th century courtesan on the front cover, in 2011, wearing Vera Wang and Dior.
Vogue factor: 4 -Sometimes so-bad-it's-good prevails. Let's not forget that Kim Kardashian and Kanye West Vogue cover...