Support Us Login
  • Home
  • Going Out
    • Things to do
    • Food & Drink
    • Theatre
    • Visual Arts
    • Cinema
    • Kids
    • Festival
    • Gigs
    • Dance
    • Classical Music
    • Opera
    • Immersive
    • Talks
  • Staying In
    • TV
    • Books
    • Cook
    • Podcast
    • Design
    • Netflix
  • Life & Style
    • Beauty
    • Fashion
    • Gifting
    • Wellbeing
    • Lifestyle
    • Shopping
    • Jewellery
  • Explore
  • Shopping
  • CW SHOPS
  • Support Us
  • Get Started
  • Tickets
  • CW SHOPS
Get the Best of London Life, Culture and Style
By entering my email I agree to the CultureWhisper Privacy Policy (we won`t share data & you can unsubscribe anytime).
Beauty

Floral Street x Van Gogh Museum Collaboration | Sunflower Pop: where fine art and fragrance meet

By Sarah Joan Ross on 29/7/2021

Embrace the joyous energy of the sunflower with the new luxury scent, prints and fashion that will certainly give you a sunny disposition for summer

SUNFLOWER POP: The new fragrance from Floral Street
SUNFLOWER POP: The new fragrance from Floral Street
Oh, the joy of the sunflower: the gigantic bloom is a guaranteed mood-booster, and the sight of their sunny faces is the signal that summer is firmly here. Perhaps their bright disposition and portrayal of eternal optimism are why we love the genus Helianthus so much.


They tick plenty of wellness boxes, too: the superfood seeds sprinkled on our favourite salad and the extracted oil that can nourish skin and hair. They're even a gardener's plant of choice to detoxify the soil around them. But it's aesthetically speaking that sunflowers bring the most cheer.


Hitchin Farm Sunflower field

Hitchin Farm
Undoubtedly, that's why they have clocked up over eight million posts on Instagram and have been the inspiration for countless fashion collections: think designers such as Dolce & Gabbana and Alaïa to street star brands like Converse, cool and quirky interiors companies, and art. From the iconic masterpieces of Vincent van Gogh, the brush-stroke bouquets of Sunflowers that are instantly recognisable and still reign supreme over a century later, to the shelfie-appealing prints you can buy now.


Michelle Feeney, founder of the British sustainable fragrance house Floral Street has teamed up with the Van Gogh Museum to bring the art of sunflowers and fine fragrance together in one eco-friendly and sustainable way. Sunflower Pop from £24, is a clean-formula fragrance inspired by nature.


Feeney says: 'I'm honoured that Floral Street has been chosen as the first fragrance brand to partner with the Van Gogh Museum. Drawing inspiration from Vincent van Gogh's timeless masterpieces, we discovered a shared love of nature and finding beauty in the everyday. Through this collaboration, we are able to tell our story in a new way, in which the beauty of art and fragrance meet.'


Floral Street's Sunflower Pop will feature notes of bergamot, a Bellini accord, and a touch of vegan honey in a vibrant, citrus-centric spritz. It will give the wearer a sense of 'optimism' – just as Van Gogh envisioned from his palette all those years ago. And the artist's print will not only adorn the outer packaging but the bottle itself which comes in a biodegradable pulp carton.


The poet Rupi Kaur once said, 'Despite knowing they won't be here for long, they still choose to live their brightest lives – sunflowers.'


Isn't that something we can all learn from? Whether captured in a bottle, spritzed onto skin, printed onto fabric, or worn as a talisman, sunflowers may help us present our most positive selves…




Sunflower Pop, from £24


www.floralstreet.com



THE SUNFLOWER EDIT

Floral Street x Van Gogh Museum Sunflower Pop, from £24



Floral Street x Van Gogh Museum Sunflower Pop, from £24 – buy here


Dolce & Gabbana Floral swimsuit, £495
Dolce & Gabbana floral swimsuit, £495 – buy here

Alaïa Printed canvas tote, £1,720
Alaïa printed canvas tote, £1,720 – buy here

Arizona Love + Jason Wu Trekky floral-print gauze-trimmed canvas sandals, £160
Arizona Love + Jason Wu Trekky floral-print gauze-trimmed canvas sandals, £160 – buy here

Dolce & Gabbana Patchwork silk-blend midiskirt, £945
Dolce & Gabbana Patchwork silk-blend midiskirt, £945 – buy here

PSTR Studio Unframed Sunflowers II Print, £40
PSTR Studio Unframed Sunflowers II Print, £40 – buy here

Samsoe Samsoe Celestina Sun Flower Dress, £249
Samsoe Samsoe Celestina Sun Flower Dress, £249 – buy here

Klevering Stoneware sunflower bowl, £15
Klevering Stoneware sunflower bowl, £15 – buy here

Emily Carter sunflower-print silk face covering, £40
Emily Carter sunflower-print silk face covering, £40 – buy here

Converse sunflower-print Hi-top, £62
Converse sunflower-print Hi top, £62 – buy here



Share:

Eco Fragrance

Floral Street

Sunflowers

Van Gogh



You may also like:
  • Van Gogh Alive London review

    Van Gogh Alive review ★★★★★

  • Summer Beauty Buys 2021

    Summer beauty products 2021

  • Wellness festivals: UK dates to have in your diary

    Wellness festivals: UK dates for your diary

  • Best Bikinis for Sumer 2021

    The best swimwear to buy now: summer 2021

  • Fancy a daytrip? Here are the loveliest Gardens to visit near London

    The loveliest gardens to visit near London

  • Where to go wild swimming: London and beyond

    Where to go wild swimming: London and beyond



  • The Culture Whisper team
  • Support Us
  • Tickets
  • Contact us
  • Press
  • FAQ
  • Privacy
  • Terms and conditions
  • Cookies
  • Discover
  • Venues
  • Restaurants
  • Stations
  • Boroughs
✕ ✕
Turning tips into memories
Login
Signup

You have reached the limit of free articles.


To enjoy unlimited access to Culture Whisper sign up for FREE.
Find out more about Culture Whisper

Please fix the following input errors:

  • dummy

Each week, we send newsletters and communication featuring articles, our latest tickets invitations, and exclusive offers.

Occasional information about discounts, special offers and promotions.


OR
LOG IN

OR
  • LOG IN WITH FACEBOOK

Thanks for signing up to Culture Whisper.
Please check your inbox for a confirmation email and click the link to verify your account.



EXPLORE CULTURE WHISPER
✕ ✕
Turning tips into memories
Login
Signup

Please fix the following input errors:

  • dummy
Forgot your username or password?
Don't have an account? Sign Up

OR
  • LOG IN WITH FACEBOOK

If you click «Log in with Facebook» and are not a Culture Whisper user, you agree to our Terms & Conditions and to our Privacy Policy, which includes our Cookie Use

Sign up to CW’s newsletter
By entering my email I agree to the CultureWhisper Privacy Policy (we won`t share data & you can unsubscribe anytime).
×