Floral Street x Van Gogh Museum Collaboration | Sunflower Pop: where fine art and fragrance meet
Embrace the joyous energy of the sunflower with the new luxury scent, prints and fashion that will certainly give you a sunny disposition for summer
They tick plenty of wellness boxes, too: the superfood seeds sprinkled on our favourite salad and the extracted oil that can nourish skin and hair. They're even a gardener's plant of choice to detoxify the soil around them. But it's aesthetically speaking that sunflowers bring the most cheer.
Vincent van Gogh, the brush-stroke bouquets of Sunflowers that are instantly recognisable and still reign supreme over a century later, to the shelfie-appealing prints you can buy now.
Michelle Feeney, founder of the British sustainable fragrance house Floral Street has teamed up with the Van Gogh Museum to bring the art of sunflowers and fine fragrance together in one eco-friendly and sustainable way. Sunflower Pop from £24, is a clean-formula fragrance inspired by nature.
Feeney says: 'I'm honoured that Floral Street has been chosen as the first fragrance brand to partner with the Van Gogh Museum. Drawing inspiration from Vincent van Gogh's timeless masterpieces, we discovered a shared love of nature and finding beauty in the everyday. Through this collaboration, we are able to tell our story in a new way, in which the beauty of art and fragrance meet.'
Floral Street's Sunflower Pop will feature notes of bergamot, a Bellini accord, and a touch of vegan honey in a vibrant, citrus-centric spritz. It will give the wearer a sense of 'optimism' – just as Van Gogh envisioned from his palette all those years ago. And the artist's print will not only adorn the outer packaging but the bottle itself which comes in a biodegradable pulp carton.
The poet Rupi Kaur once said, 'Despite knowing they won't be here for long, they still choose to live their brightest lives – sunflowers.'
Isn't that something we can all learn from? Whether captured in a bottle, spritzed onto skin, printed onto fabric, or worn as a talisman, sunflowers may help us present our most positive selves…
THE SUNFLOWER EDITFloral Street x Van Gogh Museum Sunflower Pop, from £24
Dolce & Gabbana Floral swimsuit, £495
Dolce & Gabbana floral swimsuit, £495 – buy here
Alaïa Printed canvas tote, £1,720
Alaïa printed canvas tote, £1,720 – buy here
Arizona Love + Jason Wu Trekky floral-print gauze-trimmed canvas sandals, £160
Arizona Love + Jason Wu Trekky floral-print gauze-trimmed canvas sandals, £160 – buy here
Dolce & Gabbana Patchwork silk-blend midiskirt, £945
Dolce & Gabbana Patchwork silk-blend midiskirt, £945 – buy here
PSTR Studio Unframed Sunflowers II Print, £40
PSTR Studio Unframed Sunflowers II Print, £40 – buy here
Samsoe Samsoe Celestina Sun Flower Dress, £249
Samsoe Samsoe Celestina Sun Flower Dress, £249 – buy here
Klevering Stoneware sunflower bowl, £15
Klevering Stoneware sunflower bowl, £15 – buy here
Emily Carter sunflower-print silk face covering, £40
Emily Carter sunflower-print silk face covering, £40 – buy here
Converse sunflower-print Hi-top, £62
Converse sunflower-print Hi top, £62 – buy here