Best fashion boutiques in London: Sales now on
Net-a-Porter, Dover Street Market and more are on sale. The best fashion boutiques in London and the best summer sales in 2017
The best boutiques in London
NET-A-PORTER SALE NOW ON UP TO 50% OFF
It's not a boutique, exactly, so much as an online-only megastore, but NET-A-PORTER is the elite site for designer purchases. The founder, Natalie Massenet, has been made a Dame, for heaven's sake. As well as the usual suspects (Acne, Balenciaga, Alaïa) you can also buy Alexachung's new label here. The summer sale is not to be sniffed at. Buy now.
Sale now on. Keep an eye on the sale site for updates and register for the newsletter to stay in the know.
24 Sevres: NO SALE DATES YET
Newly-launched e-retailer 24sevres.com has already captured our hearts. Based on the French department store Le Bon Marché it's already curated a fantastic selection of designers and exclusive collaborations. It's only just on the market so it's sale hasn't started yet. At the moment, we have our eyes on some Gucci loafers or a specially-designed Forte_Forte shirt.
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Dover Street Market, 18-22 Haymarket SALE NOW ON
A Culture Whisper favourtie: luxury fashion meets artisitc innovation in Rei Kawakubo's excitign concept store. Dover Street Market's many floors house exciting designer brands, from Molly Goddard to Labour and Wait, plus a delicious bakery, too. They also stock the full range of Commes des Garcons collections and accessories.
Sale now on
Browns, 27 South Molton Street: SALE STARTS SHORTLY
Located on South Molton street, this London boutique is ordinarily an oasis of tranquillity and luxury calm amongst the summer crowds and noisy high street stores. Unfortunately, the Browns sale is likely to draw well-informed crowds. Shoppers can also get discounted prices of their favourite designers online. Their starry designer brands include Stella McCartney, Yves Saint Laurent, Valentino and Dolce & Gabbana. Those in the know will also delight to find new Italian brand Attico stocked on the site. Invest in sexy, silky loungewear from the brand, which was only founded in 2015.
Sign up for the Browns newsletter for updates of the sale, which starts shortly
Wolf & Badger, 32 Dover Street and 46 Ledbury Road: SALE STARTS 23 JUNE. 20 – 50% off
We love Wolf & Badger for their fantastic curation and excellent brands. The jewellery, especially, is always exciting. Founded in Notting Hill in 2009 by brothers Henry and George Graham, the boutique tries to promote the most exciting independent fashion, jewellery, accessories and interior design brands from the UK and beyond. You can shop in store at 32 Dover Street, 46 Ledbury Road, or online. The sale starts on Friday 23 June and includes womenswear and menswear, accessories, jewellery, beauty and childrenswear.
Sign up to the newsletter for early access to the sale via a preview on Thursday 22 June.
Vanessa Seward, 42 Ledbury Road SALE NOW ON
Vanessa Seward only opened her first London boutique this spring - her fifth in all (the rest are in Paris, with one in L.A.). Her eponymous label has been a hit with everyone from Kate Middleton to Léa Seydoux. We love the feminine, floral dresses, which have delicate sleeves and hit that perfect mid-calf length. The hand painted basket bags that make up the Summer 2017 collection are the brand's signature pieces.
Sale now on up to 50% off
Carven, 85 Pelham Street: SALE STARTS MID-JUNE
Carven's eclectic world of bold prints and smart tailoring make it a Culture Whisper favourite. Once a couture house, it was restyled as a ready-to-wear luxury French fashion house and now sells casual, wearable French chic. This season we've been treated to Breton stripes and A-line miniskirts, slouchy wool trousers and wearable day dresses – all in impeccable fabrics with that impossible-to-fake French insouciance.
French cult label Vanessa Bruno offers a mix of feminine shape and sixties design. Her summer collection is inspired by holidays, and that's exactly where you should wear the mix of loose dresses, tops and accessories. And a bit of sparkle in the day is never a bad thing on an Ibiza beach. Read our interview with Vanessa Bruno.
Sale is now on at 50% off. Sign up to the newsletter for updates.
Aimé, 32 Ledbury Road: 20 – 50% OFF SELECTED ITEMS FROM MID-JUNE UNTIL SEPTEMBER
French shopAimé is a multi brand lifestyle boutique showcasing the best in French design, as well as Spanish designer Masscob and Italian brands Forte Forte and Faliero Sarti. With the new website under construction, the best place to buy is at the London boutique, and when the sale stock is gone, it's gone forever, so be prepared.
The Aimé sale will have discounts from 20 – 50% off selected items from mid-June until September. Keep updated via their Facebook page
Question Air, 77 High Street, Wimbledon
Established twenty five-years ago, Question Air has grown to include five stand-alone boutiques full of fantastic, wearable designers from American Vintage to Citizens of Humanity. Question Air's assistants are specially trained to fit denim, so go if you're looking for the perfect J Brands for your body.
The sale dates are TBC and the discounts will start small. Sign up online to find out more.
A.P.C. 34 Ledbury Road: SALE STARTS 10 JUNE IN STORE, 50% OFF
In 1999 French Cambodian sisters Val and Vanda Heng Vong were studying in London and missed the Parisian labels and products that they loved. Now they have cool stores across the planet (including Japan, above). Closer to home, visit the London stores at Lexington Street, Redchurch Street and Ledbury Road for chic French products.
The sale starts 10 June in store only and will be 50% off much of the SS17 collections
Matches, 87 Marylebone High Street: SALE ONLINE ONLY NOW UP TO 50% OFF
Established in the early 90's, Matches has a fantastic edit of designers. In store the experience could not be more relaxed, with spacious changing rooms and comfortable sofas for dedicated partners and children. There are also private shopping rooms for its most elite shoppers. There's an exciting new London store planned for 2017 with room for both shopping experiences.
The sale is online only, starting now, up to 50% off. Discounts will vary between brands. Stay updated with the newsletter and visit last season's sale here.
The Shop at Bluebird, 350 Kings Road: SALE NOW ON ONLINE AND IN-STORE
Situated on the Kings Road, the Bluebird Shop is a design-led concept store, wonderfully spacious and great for wandering around. We love that they stock MANU Atelier bags and Danish designer Ganni. An in-house cafe and restaurant upstairs means you can unwind with Chelsea characters after a hard day's shopping .
The summer sale started on 13 June
ANNA: 126 Regents Park Road STARTS JULY
This Primrose Hill London boutique was founded in 1997 and is a real treasure trove of designers. Shop here to pick up well known luxury brands such as By Malene Birger and Elizabeth and James and more niche brands such as Duffy. The London store has a cult following, pop in and explore the stock at your leisure.
Sale starts in July, in store and online. Add your name to the mailing list to get there first.
Diverse, 148 Fortress Road: SALE IN JULY, DATES TBC
Saskia Lamche's London boutique moved from Upper Street, Angel to Fortress Road in NW5 last year. The textile designer, who graduated from Central Saint Martins, stocks cool-girl brands like APC, Isabel Marant, Margaret Howell, Sessun, Bella Freud and YMC.
Sale starts in July, dates TBC
Feathers, 176 Westbourne Grove and 42 Hans Crescent: SALE STARTS LATE JULY, PROMOTIONS IN STORE NOW
Edgy, innovative fashion meets established luxury designers. You'll discover designers that you'll fall in love with, whether Ann Demeulemeester, Rick Owens or Sacai, as well as big names like Moncler and Moschino at Feathers. The two stores are comfortable and laid back with friendly, switched-on assistants. Feathers stocks an excellent selection of shoes, accessories and clothing.
Visit the two stores for promotions on certain items now. The main sale starts later on in July.