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Fashion

Fashion homeware brands we love

By Rebecca Gonsalves on 24/3/2021

Our days stuck at home may be numbered, but don't let that stop you from breathing new life into your well-loved spaces. The new season brings with it a slew of interiors buys from some of our favourite fashion brands, with inspiration for budgets big and small.

Culture Whisper is your curated guide to the best of London. We may earn a commission for items purchased through our retailer links.

Toogood

Toogood

Faye Toogood has become a name to know since the former interiors editor launched her eponymous London design studio in 2008 with grand ambitions and the vision to realise them.


First there's the interior design service for residential and commercial clients including Hermès, Selfridges, Mulberry and Carhartt. Also important are the furniture pieces which verge on sculpture such as the 'roly-poly' and 'fudge' chairs.

Not to be ignored is the fashion line, a collaboration with her sister Erica: utilitarian yet romantic, fans of Margaret Howell, YMC and Folk flock to it.


If that's not enough, a homeware line of ceramics and hand-woven throws is launching this spring, as is a capsule collection of clothing, sandals and a bed in collaboration with Birkenstock.


In the meantime, shop her earthenware collaboration with 1882, the perfect flourish for simple suppers or extravagant tablescapes alike.


Shop here

La DoubleJ

La DoubleJ

If more is never enough and you dream in technicolour, fashion and interiors brand La DoubleJ needs to be on your moodboard.


The work of JJ Martin, an American journalist who made Milan home two decades ago, La DoubleJ started as a fashion collection in celebration of print, pattern and colour. Over the years, the offering has expanded to include homewares that are every bit as vibrant with a focus on made-in-Italy craftsmanship to boot.


Shop here

Anissa Kermiche

Anissa Kermiche

The woman that launched a thousand bust vases, Anissa Kermiche is the fine jeweller behind some of the most cult ceramic pieces of recent times including the Love Handles jug, a near continuous sell-out. So much so, that Katherine Ryan surely took it as inspiration for her character's career in her Netflix show The Duchess.


Breasts, bottoms, waists and hips have been expertly crafted by Kermiche in a modern celebration of femininity, and there are more sculptural, abstract forms to explore as well.


Shop here

Bernadette

Bernadette

Never have we spent so much time around our dining tables: in the last year they have been called into use as office spaces and home-schooling hubs, not to mention the spot for everything from snacks to more celebratory feasts.


So it's little wonder that so many of us have been swept up in the art of the tablescape and its opportunity to elevate the ordinary into an occasion.


Proper table linen plays into the trend particularly well, such as the pieces from mother daughter duo Bernadette. Featuring the same hand-drawn botanical prints as the Antwerp-based brand's fashion line, there's ample opportunity to take matchy-matchy to extremes here.


Shop here

Vita Kin

Vita Kin

Embroidery, particularly Ukrainian traditional vyshyvanka stitching, is a design signature of Vita Kin's covetable modern folk dresses, handcrafted by artisans in her Kiev atelier.


That same visual language can bring romance and wanderlust to your table with the brand's linen dining sets which include placemats, napkins and coasters.

Shop here

Christian Lacroix

Christian Lacroix

Many of us have rediscovered the joy of handwriting recently, with everything from shopping lists to gardening plans and recipes jotted down in analogue form as a way of taking a break from the near-constant screen time of the last year.


Take your commitment to the art a step further with a beautiful notebook and you might find yourself starting your own personal archive, a time capsule of sorts to look back on in the future.


Curate the ultimate deskscape with notebooks, stationery and desk accessories from Christian Lacroix: whimsical, surreal, bright they'll inspire you to keep putting pen to paper.


Shop here

Ralph Lauren

Ralph Lauren

While Holly Golightly believed that nothing bad could ever happen at Tiffany's, the same might be said for Ralph Lauren stores, where the brand's all-American dream plays out in preppy wood panelling, or Hamptons-inspired whitewash.


Those truly smitten with the style can book an interiors consultation, or simply browse everything from luxury hotel-standard bed linens to elegant and minimal furniture.


Shop here

H&M Home

H&M Home

H&M Home used to be something of an interiors-addicts secret weapon, thanks to its relatively small presence on the high street compared to the fashion side of the brand. But that has all changed thanks to Instagram, inspirational online content and a Regent Street concept store.


But if you're looking for a few flourishes that can update a room without breaking the bank, it remains a must visit. Particularly notable are cushion covers, bed linens and other soft furnishings, although the furniture offering is on the up too.

Shop here

Mango Home (launching April)

Mango Home (launching April)

Since it relaunched with a fashion focus about five years ago Mango has gone from almost-forgotten to high-street hero. It's now entering the interiors world with a soon-to-launch homeware collection.


Reportedly launching with textiles for the bedroom, living room and bathroom with kitchen and dining room products expected in the autumn. Expect big style hits with a commitment to sustainability.

Zara Home

Zara Home

With gorgeous lifestyle imagery and a knack for hitting all the right trends, just like its fashion counterpart, a quick browse on Zara Home is sure to see you adding items to your basket.


The furniture offering continues to grow while prices remain reasonably low, making it ideal for renters who want something a bit more special than Ikea or simply those who want to bring their home up to date on a budget.


Shop here

Urban Outfitters

Urban Outfitters

If you feel that the fashion offering of Urban Outfitters is skewed too young for your tastes, the home side of the business is still worth a look, not least for the Urban Renewal vintage selection which features mostly mid-century modern pieces.


There's a new collaboration with UK-based Coat paint which also includes removable wallpaper for those who want to switch things up without a permanent commitment.


Plus there are plenty of millennial must-haves: record turntables, wir- framed vinyl holders and bar carts, plus plenty of rattan and houseplant accessories.


Shop here

Anthropologie

Anthropologie

We love Anthroplogie's fashion offering for its bohemian casual vibes and excellent brand selection. And the homeware is no different.


With everything from cult candles brand Lex Potts to beautiful rugs, art prints and serious statement furniture, an Anthro purchase isn't your usual high-street fare.


Shop here

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Fashion

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