The shop stocks her trademark knitwear, with pop-slogans and pastel colours inspired by her bohemian upbringing and counter-cultural inspirations. "1970" is scrawled onto the chests of many sweaters: "Je t'aime Jane" or "Ginsberg is God" read the others - references to the Beat poet Allen Ginsberg and Jane Birkin in the music of Serge Gainsbourg.
Capitalising on the unfettered artistic spirit of the '70s, whilst maintaining a popular, mass appeal feels right for the daughter of artist Lucian Freud. And we also love her long-sleeved fine wool jumpers with the inscription: 'psychoanalysis', a reference to her great grandfather, the neurologist Sigmund Freud.
|What||New Bella Freud boutique in Chiltern Street|
|Where||Bella Freud, 49 Chiltern St, London, W1U 6LX | MAP|
|Nearest tube||Baker Street (underground)|
09 Dec 15 – 29 Feb 16, 10:00 AM – 6:00 PM
01 Mar 16 – 30 Apr 16, 12:00 AM
|Website||Click here for more from Bella Freud|