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Fashion

New Bella Freud boutique in Chiltern Street

09 Dec 15 – 29 Feb 16, 10:00 AM – 6:00 PM
01 Mar 16 – 30 Apr 16, 12:00 AM

Knitwear done properly: Bella Freud sets up shop in Marylebone

By Helena Kealey on 1/2/2016

Bella Freud Marylebone shop: photo by Tom Fallon / Retrouvius
Bella Freud Marylebone shop: photo by Tom Fallon / Retrouvius
New Bella Freud boutique in Chiltern Street New Bella Freud boutique in Chiltern Street Helena Kealey
Bella Freud has opened her first boutique on Chiltern Street in Marylebone. Only three years since her first pop-up boutique in Bicester Village, Freud's meteoric rise is attributed mostly to her original, much-celebrated knits which have garnered stylish fashion fans from Kate Moss to Alexa Chung.


The shop stocks her trademark knitwear, with pop-slogans and pastel colours inspired by her bohemian upbringing and counter-cultural inspirations. "1970" is scrawled onto the chests of many sweaters: "Je t'aime Jane" or "Ginsberg is God" read the others - references to the Beat poet Allen Ginsberg and Jane Birkin in the music of Serge Gainsbourg.


Capitalising on the unfettered artistic spirit of the '70s, whilst maintaining a popular, mass appeal feels right for the daughter of artist Lucian Freud. And we also love her long-sleeved fine wool jumpers with the inscription: 'psychoanalysis', a reference to her great grandfather, the neurologist Sigmund Freud.


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What New Bella Freud boutique in Chiltern Street
Where Bella Freud, ​49 Chiltern St, London, W1U 6LX​ | MAP
Nearest tube Baker Street (underground)
When 09 Dec 15 – 29 Feb 16, 10:00 AM – 6:00 PM
01 Mar 16 – 30 Apr 16, 12:00 AM
Price £n/a
Website Click here for more from Bella Freud



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Bella Freud

boutique opening

Chiltern Street

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