Because Hussein Chalayan, a "designer's designer", and believes that the clothes should speak for themselves, he has previously forgone investment and so been unable to afford to launch a Chalayan boutique, until now.
Chalayan's new mews house on Mayfair's Bourdon Street is nestled alongside trendy art galleries and the boutiques of fellow fashion high-fliers, including Christopher Kane, Erem and JW Anderson's Loewe. Embracing the unorthodox nature of its name-sake, however, the Chalayan store will feature dramatic art installations, brand nights, screenings of Chalayan's films as well as a host of dinners and, of course, clothes.
Don't be scared away by Chalayan's technological and artistic experimentation. The boundary-pushing designs that gave us Lady Gaga's futuristic womb at the 2011 Grammys, go hand-in-hand with Chalayan's calmer, feminine outfits - the kind that don't rise out of the earth on their own accord - and have graced the back of many a celebrity including Sophie Turner and Marion Cotillard. This new boutique is all part of a plan to become accessible to "more women". Get down to Bourdon Street in July, to make sure that that woman is you.
|What||Hussein Chalayan shop opening|
|Where||Chalayan Boutique, 2 Bourdon Street, London , W1K 3PF | MAP|
|Nearest tube||Bond Street (underground)|
01 Jul 15 – 30 Nov 15, Date in July yet to be confirmed
|Website||Click here for more on Hussein Chalayan|