Cult LA fashion brands with London stockists

Jesse Kamm

This dreamy Californian brand isn't just designed in LA, it's made there, too, with a focus on transparent production, sustainable practices and long-wearing fabrics and designs.

This is slow fashion at its best, which means that production is kept small. And with just one stockist in London, you'll feel like you're part of a secret club with every purchase.

Reformation

Perhaps the most buzzed-about of the buzzy labels, Reformation has become a byword for how sustainable fashion can be oh-so alluring. A carbon-, water- and waste-neutral company, Reformation uses deadstock and eco-fabrics and runs a sustainable factory in LA.

Now, after testing the water with successful pop-ups at Selfridges, the brand opens its very own store in Notting Hill, with a focus on natural and recyclable materials and innovative technology.

The London store will host the full product range including dresses, jeans, lingerie and swimwear in an inclusive range of sizes.

Clare V

This handbag brand by Clare Vivier may have started with a laptop case but in the decade or so since it was founded it has grown to encompass a whole host of bright and beautiful designs.

Modern shapes, exciting colour combinations and customisable details all add to the Californian charm.

Black Crane

The work of Japanese expats, Black Crane is a brand built for comfort. Expect soft cocooning silhouettes, tactile fabrics and muted colours from this indie brand.

Grlfrnd

LA is overrun with denim brands, so achieving cult status is no mean feat. Enter Grlfrnd with a focus on cool girl cuts and perfect fit.

Staud

Founded by Sarah Staudinger in 2015, this 'refined Californian' brand might be best known for 'it bags' but there's plenty more to see.

Relaxed takes on tailoring, experiments with silhouette and of-the-moment styling take this label straight to the top of editors' lust lists.

Frankie's Bikinis

When it comes to swimwear, LA brands like Frankie's Bikinis, the work of Malibu native Francesca Aiello, have you covered.

Frankie's has a huge following on Instagram, so expect plenty of grid-worthy designs with sultry flair and a retro feel.

Building Block

The stuff that minimalists' dreams are made of… Building Block is a bag brand that removes the unnecessary while adding a little bit of magic – think architectural shapes, the smoothest lines and beautiful leather.

The brand pays heed to current trends, yet exists outside them. Designed to live forever, these pieces just get better with age.

Crap Eyewear

From the tagline 'Don't worry, be crappy', you can expect a hefty dose of irreverence from this Venice Beach sunglasses brand that pays homage to the rich counterculture of its home turf.

The sunglasses themselves are premium without the price tag, offering on-trend and alternative styles with kooky details. There's a distinct flea market vibe – but no need to do the legwork.

Dôen

One of the best grown-up takes on hyper-feminine dressing comes from Dôen – think retro, rustic vibes bathed in Californian light.

Founded by two sisters, Dôen is an LA-based collective who are inspired by vintage fabrics, the Californian landscape and the life of a modern creative.

Cotton Citizen

Where would Californian style be without tie-dye? This surfer-style staple has had a cool-girl makeover, thanks in part to Cotton Citizen, a casual brand beloved by the Insta-set.