What turned heads at London Fashion Week 2023
London Fashion Week has been going through an identity crisis in the past few years. Its latest event marked a positive desire to redefine British culture and regain control over the perception of Britain in the world.
Known for its incredibly innovative and avant-garde approach, the London fashion scene has been nurturing some of the most influential fashion designers of today: Fendi’s Kim Jones, Burberry’s Daniel Lee, Loewe’s Jonathan Anderson, Saint Laurent’s Anthony Vaccarello to name but a few, all graduated either at Central Saint Martins or at the London College of Fashion.
But in recent years, London Fashion Week has faced challenges. It struggled to retain its key fashion brands: the majority of British established labels – Stella McCartney, Alexander McQueen, Victoria Beckham – now staging their runway shows in Paris where they get the necessary exposure to the international press and buyers.
As for brand Britain, its cool, inclusive and creative appeal has been overshadowed by Brexit's toxic nationalist rhetoric.
This year, British fashion designers have taken it upon themselves to reshape public perceptions of Britain in a positive way and try to redefine what it means to be British. And they didn’t take their mission lightly.