Superfood skincare and beauty products
From leafy green ingredients to anti-oxidising, nutrient-packed formulations, superfood skincare has established its position as a huge (expanding) force in the beauty industry.
The migration of superfoods (matcha, moringa, kale and quinoa to name but a few) from hip cafes to beauty laboratories is neither new, nor owed entirely to prevalent trends. Beauty products derived from nature have existed for many thousands of years, so the 'superfood' branding is essentially a twist on a tried and tested formula. Plus, applying these ingredients topically is essentially just changing the noursishemt from the inside-out to the outside-in.
From matcha and turmeric to avacado oil, we've rounded up the superfood skincare ingredients you should know about, and which products you can find them in.
The Moringa plant, which grows in tropical regions, is packed with nutrients, vitamins and proteins that harness nourishing, moisturising, antioxidising and anti-aging capabilities. The superfood has been used in beauty products for thousands of years, but is currently enjoying a surge in popularity in both cuisine and beauty aisles. Dr Ilya Raskin, research partner for Estee Lauder, says, 'If we had nothing else to eat, you would find all of the nutrients you need to survive in a single Moringa plant [...] more calcium than milk, more vitamin A than carrots and more vitamin C than oranges. What’s more, Moringa Oleifera extract helps to “turn on” multiple anti-aging benefits for skin, reducing irritation and boosting natural collagen'.
1. Estée Lauder Revitalising Supreme Global Anti-Aging Cell Power Creme, from £49. Buy it here
2. Shu Uemura Art of Hair Urban Moisutre Line, starting from £18. Shop here