Superfood skincare and beauty products
From leafy green ingredients to anti-oxidising, nutrient-packed formulations, superfood skincare has established its position as a huge (expanding) force in the beauty industry.
The migration of superfoods (matcha, moringa, kale and quinoa to name but a few) from hip cafes to beauty laboratories is neither new, nor owed entirely to prevalent trends. Beauty products derived from nature have existed for many thousands of years, so the 'superfood' branding is essentially a twist on a tried and tested formula. Plus, applying these ingredients topically is essentially just changing the noursishemt from the inside-out to the outside-in.
From matcha and turmeric to avacado oil, we've rounded up the superfood skincare ingredients you should know about, and which products you can find them in.
The bright yellow powder is made from the process of crushing dried rhizomes of the Turmeric plant, which is native to Southeast Asia and of the ginger family. It is used as the key ingredient in many Asian dishes and ancient medicines (not to mention millenial-championed turmeric lattes), and is increasingly being added to skincare regimes. As well as being praised for it's anti-inflammatory powers, turmeric root possesses brightening, strengthening and glow-giving qualities which counts for its presence in many skin and hair products.
Kiehls Turmeric & Cranberry Seed Energizing Radiance Masque, £34. Buy it here
Mauli Rituals, Grow Strong Hair Oil, £29. Buy it here
Dr Botanicals The Apothecary Collection Turmeric Superfood Restoring Night Moisturiser, £32. Buy it here