Beauty Instagrammers to follow in 2018
Forget mind-numbing tutorials and excessive product-placement, these are the industry's coolest beauty Instagram accounts to know about.
From the brains behind Glossier to the beauty bloggers 2018 is throwing into the spotlight, these girls have edge, style, behind-the-scenes industry access and all-round enviable lives.
Meet the beauty industry's cool crowd:
Who is she?
Founder of Trinny London and makeover extraordinaire
Why you should follow her:
Furiously good fun merges with a seriously impressive knowledge of all things beauty. Trinny has hit the nail on the head when it comes to utilising Instagram to cultivate, captivate and engage with her audience.
Despite launching Trinny London – the 'stackable, clickable, take me everywhere makeup' – in 2017, her content is by no means limited to products from her own range. Plus, she doesn't discriminate. Her reviews range from Boots No.7 to Skinceuticals, from serums to face-massage tools.