The style secrets chic French women don’t want to share
Like all clichés, the concept of the ‘Cool French Girl’ is ubiquitous because it’s true. But there is far more to Parisian chic than Breton stripes or tousled tresses.
Stroll beside the Seine or loiter near London’s French Lycée as the mums flock for pick up and it’s clear the Gallic edge isn’t in an outfit; it’s a shrug of insouciance, an unassuming ‘I woke up like this’ confidence.
Whether rolling up the sleeves of a trench coat or slinging a cape over one shoulder, the cool French woman is in command of her style.
Chanel, Chloé and their countless copycats are global phenomena thanks to just this French allure – but the discerning Parisian prefers something less obvious.
From the new perfumer to an online fashion favourite that's popping up in Soho, the emphasis is on cool new brands, most of us likely haven't heard of. We've done some snooping to find the freshest French fashion, beauty and lifestyle secrets.
Britain has ASOS, America has Nasty Gal and France has Sézane. Named after founder Morgane Sézalory, it launched in the UK in 2015 and already has a devoted following. It's the first French fashion brand to function entirely online and was inspired by an obsession with cut, quality and service — at affordable prices. Bi-annual collections released in March and September span seasonal and classic.
These core designs are refreshed with limited edition capsule collections released every month, with all the quality and exclusivity of couture without the eye-watering price tag.
This winter Londoners can step into the Sézane aesthetic with a one-off pop-up store on Molton Street, open until 23 December.