Emilia Wickstead x Bodyism collaboration

Activewear gets a floral update and a feminine edge

Emilia Wickstead x Bodyism
Kiwi designer Emilia Wickstead is an authority when it comes to London style, and has long been cladding society darlings in her evening-wear and dusky, feminine florals. Now, following in the footsteps of Stella McCartney, she's conquering the world of activewear in a designer-sports collaboration, with high-end gym and activewear line Bodyism. The campaign exclusively stars Arizona Muse, and the thirteen piece collection features leggings, a high-necked crop top, sports bras, a jumpsuit, a hoodie, a chic nude jacket and a yoga mat.

"Fun and exciting yet unexpected, this collection is inspired by the strong feminine personalities that embody the Emilia Wickstead and Bodysim brands, " the designer said in a press release. "With a strong heritage for female empowerment, Bodyism was the natural and obvious choice for my first activewear line."

Indeed, each piece is named after friends of the designer, including Sienna Miller and Liv Tyler, and updates classic gym-wear with modern shapes and a feminine edge. The 'Sienna' range has to be our favourite, featuring Wickstead's trademark florals in blue splashed across a black base.

Prices start at £80 for a sports bra, and range to £280. Shop the collection here






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