Reformation London pop-up store

The irreverent US store Reformation extends the life of its dead-cool Monmouth Street pop up- now open until 8th March

Reformation London pop up store
The cult LA brand Reformation, famous for making sustainable fashion cool (and for being one of our favourite online brands) has decided that its Monmouth Street pop up is going to stay open in 2017 until March 8th. This is their only UK store - and it's only temporary.

Still, there's now more time to get yourself a slice of their range of slips, velvet and wrap dresses from their chic, pink pop up right by Covent Garden.

Founded by Yael Aflalo in 2009, the irreverent company operates under the strapline 'we make killer clothes that don't kill the environment' and has been a huge success in America, with three stores now in LA, Soho and New York's Lower East Side.

The 'Suck it 2017' collection, new for this year, has a clean feel after all that Christmas overindulgence- think monochrome stripes on trousers and dresses and cool denim pieces. Please, somebody, buy the orange 'fragile masculinity' tshirt, complete with doodle. It's our slogan for 2017.

Until 8 March find Reformation at 61-63 Monmouth Street, London, WC2H 9DG
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What Reformation London pop-up store
Where 61-63 Monmouth Street, London, WC2H 9DG, London, WC2H 9DG, London , WC2H 9DG | MAP
Nearest tube Covent Garden (underground)
When 07 Nov 16 – 08 Mar 17, Mon- Sat. Sunday 12 - 6pm
Price £various
Website Click here for more information




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