Gucci announces Gucci Décor
Superior interior: thank Gucci's Alessandro Michele for the brand's foray into homeware, featuring cushions and candles with plenty of print in the picture
Gucci launches Gucci Decor, with artist's impressions by Alex Merry
With the launch of its kitsch, colourful homeware, Gucci proves it has come a long way since Tom Ford's era as director. In the nineties and early noughties, the ad campaigns featured women as sexual slaves with monogrammed pubic hair.
Things have changed a lot since then, and we've been treated to an eclectic few years since 2015, when Italian creative director Alessandro Michele took the helm. The fashion has been joyful, embracing geeky looks, glasses and print-clashing reminiscent of Ugly Betty. Gucci has proved that pink ruffles can be fierce and pie crust collars aren't always strait-laced.
The force of porcelain: scented candes by Gucci, depicted by the artist Alex Merry
The homeware range, Gucci Décor, comes as a natural extension of this philosophy. There are tasselled cushions with the same 'angry cat' print we've seen on coveted sweatshirts and patterning that has previously featured in runway ensembles. Tom Ford was right, sex sells – but so do scented candles.
Fiercer than a pin cushion: Gucci angry cat motif
The range will go on sale in store and online in September. Look out for candles made from Florentine porcelain and scented with ingredients like Seville oranges and tomato leaves. There are colourful chairs with printed seats and trays that can be turned into neat coffee tables when placed on their stands.
To celebrate the launch, artist Alex Merry has painted pictures of items from the line, and, in doing so, has created a portrait of our dream house.
Gucci aren't the first fashion designers to launch a homeware range. We've had Kenzo and Missoni design bedspreads and Dolce and Gabanna do toasters. Matthew Williamson and Christian Lacroix both design wallpaper and, later this year, Preen will launch a new homeware collection and, at a lower price point, Monsoon's home range launched in June.
Gucci's range comes with a hefty pricetag – £23,000 for an octopus-print screen and over a hundred pounds for a candle. But we admire the move away from icy Scandi chic and toward a land of warmth and colour. If we can't afford the collection, we can certainly afford to rethink the Farrow & Ball elephant's breath on our walls.
Available from Autumn, in-store and online
Things have changed a lot since then, and we've been treated to an eclectic few years since 2015, when Italian creative director Alessandro Michele took the helm. The fashion has been joyful, embracing geeky looks, glasses and print-clashing reminiscent of Ugly Betty. Gucci has proved that pink ruffles can be fierce and pie crust collars aren't always strait-laced.
The force of porcelain: scented candes by Gucci, depicted by the artist Alex Merry
The homeware range, Gucci Décor, comes as a natural extension of this philosophy. There are tasselled cushions with the same 'angry cat' print we've seen on coveted sweatshirts and patterning that has previously featured in runway ensembles. Tom Ford was right, sex sells – but so do scented candles.
Fiercer than a pin cushion: Gucci angry cat motif
The range will go on sale in store and online in September. Look out for candles made from Florentine porcelain and scented with ingredients like Seville oranges and tomato leaves. There are colourful chairs with printed seats and trays that can be turned into neat coffee tables when placed on their stands.
To celebrate the launch, artist Alex Merry has painted pictures of items from the line, and, in doing so, has created a portrait of our dream house.
Gucci aren't the first fashion designers to launch a homeware range. We've had Kenzo and Missoni design bedspreads and Dolce and Gabanna do toasters. Matthew Williamson and Christian Lacroix both design wallpaper and, later this year, Preen will launch a new homeware collection and, at a lower price point, Monsoon's home range launched in June.
Gucci's range comes with a hefty pricetag – £23,000 for an octopus-print screen and over a hundred pounds for a candle. But we admire the move away from icy Scandi chic and toward a land of warmth and colour. If we can't afford the collection, we can certainly afford to rethink the Farrow & Ball elephant's breath on our walls.
Available from Autumn, in-store and online
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| What | Gucci announces Gucci Décor |
| Where | Gucci, 24 Old Bond Street, London, W1S 4QL | MAP |
| Nearest tube | Bond Street (underground) |
| When |
On 01 Sep 17, 9:00 AM – 6:00 PM |
| Price | £££ |
| Website | Shop at Gucci |