Eudon Choi Pop-up Shop

Streamline Japanese inspired outfits and a heavenly cashmere collaboration with Brora: Eudon Choi is in town.
The stylish use of colour and feminine tailoring has born witness to Choi's meteoric rise in popularity since arriving at London Fashion Week only four years ago. But it is his recent collaborations with Brora, as well as his sharp graphic autumn/winter 2015 collection, that we think make this Shoreditch based pop-up worth a visit.
The deliciously soft and beautiful Brora collaboration is a one-off 15 piece collection, also available online (brora.co.uk) features artful skiing motifs that look as though they've being viewed through an instagram filter. It is, put simply, glorious.
Choi's autumn/winter 2015 collection is also much loved, inspired by Japanese Metabolism (the post-war architectural movement, transplated into a streamline) the graphic collection combines clean edges with sharp tailoring.
Look out for his colour blocked midi length overcoats with navy, white and moss green block sections and his fur-trimmed hooded wool parka - which we love - and is translatable from evening to day wear when worn with neat flared trousers and flats.