J.I clothing, London launch

Custom made coats
A London mother and daughter team have launched a new bespoke coat service, tailored to those searching for the perfect duster coat. Based in the UK, J.I Clothing specialises in hand crafted wool and linen coats to cater for the needs of men and women hankering after the ultimate staple item. Available in a range of colours and materials what is exciting about J.I is that the wearer can choose their style, lending the coats a couture edge at a fraction of the price. 
About J.I Clothing
Created by Jessica Georgiades, stylist and Goldsmiths graduate, J.I coats are designed with help of her three daughters. The idea for the label came about after Jessica made a one off coat for her eldest daughter. After the success of the initial piece the family decided to continue with the enterprise, keeping true to the  founding premise of the brand: to create unique outwear which will compliment any outfit and work for all occasions. The result are ageless pieces, as suited to a day admiring McQueen: Savage Beauty at the V&A  as they are for an evening spent watching La Traviata.
In the know London style
Currently available online only, these bespoke coats will be coming to a London pop up later in 2015.