Finery London, The Finery Fitting Room

The brain child of Caren Downie, Emma Farrow and Rachel Morgans, Finery London is a new online store from a London based trio looking to put excitement back into shopping. With previous experience as fashion directors and designers at Asos.com and Topshop, these women are well equipped for the project. The result is a brand that combines a Cos like, slick aesthetic with considered details to lend clothes a polished and expensive edge. Culture Whisper approves. 

New shop opening, London

To celebrate the online launch, Finery London is running a pop up shop in Covent Garden. Housing the full collection, customers will have the chance to get up close and personal with the pieces and see the care and attention that’s gone into the design and craftsmanship. There is also an opportunity to get styling advice from one of our expert team who know the collection inside out, and try on your favourite pieces in Finery London's luxurious fitting rooms. You can also book an appointment with a Finery stylist to ensure that you make the most of your experience.