New shop opening, APC on Lexington street, Soho

Break out the champagne; French fashion brand A.P.C are opening their second store in London, on Lexington street, Soho - with a rumoured third shop to follow 2015.  
Jean Touitou
Embodying typically 'French' style with a twist, A.P.C founder Jean Touitou, is the man who rebranded horizontal striped teeshirts as fashion proper, ensuring they became the wardrobe staple that they are today. If that wasn't enough to garner your trust, rest assured that Touitou earned his stripes (see what we did there) at major labels Kenzo and Joseph in the seventies before setting up his own brand. 
French fashion: how to wear it
A.P.C balances a hipster and elegant aesthetic with ease and grace. Wear A.P.C to look effortlessly chic, with an edge. And, if their collaboration with rapper-turned-designer, Kanye West, wasn't enough, the new shop opening in most fashionable area of London, Soho, solidifies the brand's cool credentials. We can't wait to visit.