2021 should also see major growth in companies offering sustainable and affordable nutrition. Canned fish stuffed with healthy omega oils could make a major comeback, with sardines, clams, mackerel and other smaller fish offering a good way to relieve pressure on the ocean ecosystem’s larger, more threatened, varieties of seafood.
There will also be more choice in upcycled foods, which transform waste ingredients (odd-shaped veg or left-over grains, for example) into new, highly nutritious products. Look to Rubbies in the Rubble for condiments, Remashed for cereal bars and Agua Bonita, a fast-growing company launched in the pandemic for cold-pressed juices made from ‘ugly produce’. Goodfish makes delicious chips from salmon skin, a superfood often discarded, while ODDBOX delivers odds and ends of vegetables that don’t quite make it to the perfect ranks of supermarket stock.