Everything you need to know about the costal grandmother trend
You may have heard about the Coastal Grandmother trend. The term, coined by TikTok influencer Lex Nicoleta, is in direct reference to Diane Keaton’s character in Nancy Meyer’s movie Something's Gotta give.
'If you love Nancy Meyers movies, coastal vibes, recipes and cooking, Ina Garten, cosy interiors and more, there’s a good chance you might be a coastal grandmother,' Nicoleta said in a video that went viral and got shared by Diane Keaton herself.
The trend took TikTok by storm and was officially endorsed by Anne Hathaway and Selena Gomez. Indeed, as any Gen Z would tell you, you don’t have to be a grandmother to be a Coastal Grandmother.
You just need to feel (dream) that you are at your best walking barefoot in your underfloor-heated, insanely gorgeous kitchen or picnicking at sunset in front of your beach house, drinking white wine and wearing a lightweight white cashmere turtleneck matching your fluid white trousers, a bucket hat and a gold watch as your only jewellery.
There is nothing new about the enduring appeal of Nancy Meyer’s movies. Not quite ASMR, they convey an overwhelming sense of cosiness and hopefulness and they seem to regain interest each time we hit turbulent times.
Of course, one might argue that there is something incredibly dull, possibly reactionary, about the Coastal Grandmother trend. It leaves little room for diversity and life gets at its most adventurous on a Hamptons beach or in a chic grocery store.
But clearly, this is what it is all about: a secret wish for stability, comfort, Y2K nostalgia and a chicken roasting in the oven.
Decoding the grandmother's coastal fashion look is not that difficult but we thought you may need some directions.
And who knows? You may be surprised to recognise yourself in it.