The French luxury house CHANEL stormed the digital world with its highly anticipated new Cruise collection which was unveiled in Monte Carlo earlier this week in front of a jaw-dropping FROW sitting on sun-loungers.
In a nod to Formula 1 and casino culture, models strode on the beach with racing-driver jumpsuits, floaty chiffon maxidresses with checquered-flag prints and the usual amount of tweeds and gilded finery.
Accessories were perhaps the stars of the show: tennis rackets and slot-machine handbags, necklaces holding mini purses, baseball caps and helmets branded with No. 5 (sadly, the latter are not for sale).
Virginie Viard and her team, who had favoured a fairly low-key take on luxury in the past two years, are markedly back on the fast lane, with the return of assured glamour and tongue-in-cheek chic in their first post-pandemic outdoor show.
The designer collaborated with Sofia and Roman Coppola who created a teaser trailer for the occasion.
Cruise collections, unveiled in May but not on sale until November, were originally designed for the super-rich holidaying in the winter sun.
However, they have now become a key trendsetter for our summer to come, as we're all dreaming of packing our bags for a holiday.
Meanwhile, Chanel beauty unveiled its new oversized makeup Les Beiges line shades for the summer.
Extra-large bronzers and illuminating oil – to apply from head to toe – will help you fake it until you can make it. But as always with Les Beiges, their luminous effect makes you feel radiant and effortlessly natural.
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