CHANEL sets the tone for our summer mood
The French luxury brand is back in the fast lane.
The French luxury house CHANEL stormed the digital world with its highly anticipated new Cruise collection which was unveiled in Monte Carlo earlier this week in front of a jaw-dropping FROW sitting on sun-loungers.
In a nod to Formula 1 and casino culture, models strode on the beach with racing-driver jumpsuits, floaty chiffon maxidresses with checquered-flag prints and the usual amount of tweeds and gilded finery.
Accessories were perhaps the stars of the show: tennis rackets and slot-machine handbags, necklaces holding mini purses, baseball caps and helmets branded with No. 5 (sadly, the latter are not for sale).
Virginie Viard and her team, who had favoured a fairly low-key take on luxury in the past two years, are markedly back on the fast lane, with the return of assured glamour and tongue-in-cheek chic in their first post-pandemic outdoor show.
The designer collaborated with Sofia and Roman Coppola who created a teaser trailer for the occasion.
Cruise collections, unveiled in May but not on sale until November, were originally designed for the super-rich holidaying in the winter sun.
However, they have now become a key trendsetter for our summer to come, as we're all dreaming of packing our bags for a holiday.
Meanwhile, Chanel beauty unveiled its new oversized makeup Les Beiges line shades for the summer.
Extra-large bronzers and illuminating oil – to apply from head to toe – will help you fake it until you can make it. But as always with Les Beiges, their luminous effect makes you feel radiant and effortlessly natural.
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