The most thoughtful gifts to send online

Happy Box

Happy Box makes it super simple to cheer someone up with a selection of carefully curated treats, packaged up and delivered to their door. We like the imaginative array of products, with plenty of boutique and luxury brands and enough variety to make the package feel tailored to all types of people.

Choose from themed selections such as Mother's Day, Get Well Soon or New Baby. Or curate your own personalised package, picking from a selection of luxury cosmetics, food, alcohol and accessories. Each item is hand-wrapped and you can add your own message.

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Bad Brownie

When you wish you had time to bake, a brownie box delivers the same sweet comfort with just a few clicks. Bad Brownie is our favourite for the rich fudgy texture and the crowd-pleasing variety (vegan? gluten-free? nut allergy? No problem). Choose from a box of 12 or 14, with different flavours or just the classics. As the brownies keep for two weeks in the fridge, it's totally legitimate for one person to scoff them all. But it's an especially thoughtful gift for those who will be getting lots of visitors – new parents, birthday parties you can't attend, students settling into uni.

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Bloom and Wild

Flowers are classic for a reason, and Bloom and Wild is by far the easiest and most reliable way to send a beautiful bunch. The letterbox format eradicates any missed delivery faff, and means your gift will arrive safely even if the recipient is out. Prices start at a very reasonable £22 and you can pick from different flowers or pot plants to suit different occasions and different friends.

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Fortnum & Mason hampers

Edibles are always appreciated, particularly when they fall into the 'fancier than you'd buy for yourself' category. From the elegant teal packaging to the reliably delicious flavours, Fortnum & Mason always feels special. And there's a gift hamper to suit all budgets and occasions, from the cute simplicity of Teatime Gift Box (£25) to the lavish feasting promised by the Epicure Hamper (£300).

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Aesop gift sets

Vibrant botanicals and minimalist design make Aesop the new hallmark for luxury grooming, with a pleasingly androgynous appeal. The sleek gift sets curate the cult products into different themes, from destination to mood. And they are all packaged up in a stylish travel case, so the set feels like a thoughtful gift (but requires minimal effort).

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Reposed book packages

What makes the perfect gift? An engrossing new book, artisanal chocolates and indulgent beauty products are a winning combination. Reposed is a gift service that's all about the artful, thoughtful curation. The packages are designed to encourage self-care and tempt you away from staring at screens with a newly published work of literary fiction and three to five treats from luxury independent brands, so you can enrich your reading experience with delicious nibbles and pampering products. We love the flexibility, from one-off gift boxes (£13.80), and subscriptions for three months (£38.40), six months (£75) and a year (£145).

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Biscuiteers

Biscuiteers have intricately iced biscuits ready to deliver for literally every occasion… new grandparents, new pets, new jobs, new homes, birthdays, safari holidays, weddings, all kinds of book characters. You'll be able to find something that feels hand-picked and perfectly personalised for a particular person. Beneath the charming hand-applied icing decorations, the biscuits themselves are delicious, with buttery shortbread and sharp-snapping ginger snaps. We love the luxe tins for big families and the letterbox biscuits for easy delivery.

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Not Another Bill

Imagination, personalisation, luxurious packaging and speedy delivery make Not Another Bill our go-to when we are stuck for a gift. The inspiring selection of products, from travel and tech to home and beauty, is designed for the person who has everything. And the addition of monogrammed initials and perfect wrapping make the gift extra memorable.

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