The 21 biggest beauty trends, 2022 from the experts
What’s New for 2022? We have the big beauty trends, latest innovative launches and predictions on what’s hot from London’s finest
Dr. Amuthan, cosmetic dermatology doctor and national aesthetic trainer:
"Tranexamic acid is the new wonder drug for your pigmentation. Cosmetic doctors have been using Tranexamic acid to treat melasma from as early as 2006. Recent research suggests that topical application may be as good without the risks associated with tablets and injections. TRY: SkinCeuticals Discolouration Defence Serum promises a brighter even skin tone in as little as two weeks."
Sustainable luxury | N°1 de CHANEL
The new N°1 de CHANEL range may be linked to the brand's historic camellia – but it's nothing short of being the next generation in the beauty arena. Ground-breaking formulas in sustainable (and beautiful) packaging is a future where we all want to be. Check out the skincare, fragrance and make-up with some products up to 99% natural origin – your skin, your wellbeing, and the planet will thank you.
The hero product? The No. 1 de Chanel Revitalizing Serum-in-Mist, £67 that can be used as part of your skincare regimen or a mid-afternoon refresh over make-up that sprays a gentle, floral scent and moisture-boosting qualities. Launched online 5 January and on counters nationwide from 14 January 2022.
N°1 de CHANEL – buy here
David Benedek, founder, BDK Parfums, Harrods and Selfridges:
"I think 2022 will be the year that we push the marker in terms of the scents we can evoke through new extraction techniques from both natural and synthetic materials - for example, the smell of hot skin or the smell of wet concrete after it rains."
Nausheen Qureshi, biochemist and skincare formulator, founder Elequra:
"2022 will be huge for skin protecting ingredients that work by keeping foreign material out of the skin or enhancing the skin barrier. We will also see trends towards home-grown organic ingredients that consumers align with being 'safer', with brands such as foraging experts, Rhug Wild Beauty leading the way."
Seaweed Supplements | Voya's Sea Ór
Voya's Sea Ór: These supplements were 6-years in the making and have scientific papers, research and stats to back up their wellness claims. Seaweed: an organically rich source of iodine contains numerous minerals, vitamins and beneficial ingredients absorbed from the sea that contribute to normal thyroid function and cognitive function, energy metabolism, and maintenance of the skin - making it the perfect solution for replenishing the body's minerals, and protecting skin against free radicals.
Voya's Sea Ór Orplex™ Body- Seaweed Food Supplement, £43 - buy here
Michelle Feeney, founder of Floral Street:
“My 2022 prediction from Floral Street HQ, continues to be ‘less is more’ with sustainability getting stronger, but we can’t forget the ‘feel good factor’! Biodegradable and reusable packaging, responsibly sourced materials and synthetic ingredients, which don’t take from nature and can create greater innovation. I also see growth in ethical home beauty so you can scent-scape your entire life to bring mood-boosting joy!”
Geza Schoen, perfumer, Escentric Molecules:
"In a world of uncertainty and negative news, I feel there is a real desire for uplifting fragrances to transport us to memories of warm summer days and happier times. Notes such as mandarin and ginger give that instant dopamine hit."
Mark Walton, co-founder of VOYA:
"We believe that 2022 will be the year that the beauty industry shares its knowledge when it comes to sustainability - with common shared eco-friendly practices, we can all move forward at a faster pace to making the industry as a whole prioritise the environment."
Christine Chang & Sarah Lee, Co-Founders of Glow Recipe:
"In 2022, we're going to continue to see innovative formulas that pair clinical actives into one smart multi-tasking product. Consumers have learned to treat skin concerns at home these last few years with the pandemic as visits to professional services have been challenging. They're more engaged and educated than ever and look to brands to provide efficacious formulas that show results. We're excited to bring innovation and treatments to our community in 2022."
Next-Gen Hyaluronic | Glow Recipe Plum Plump Hyaluronic Cream
It contains not one – but five weights of hyaluronic acid, along with peptides and plum extracts to give skin a juicy, resilient bounce all day long.
Glow Recipe Plum Plump Hyaluronic Cream, £35 - buy here
New spin scene in town | cyKO London at Raffle Chelsea
A new era of the spinning class is launching in London on 12 January. So get on your hi-tech bike for the ultimate in club-meets-workout sessions at the Raffle Chelsea Hotel. Founder of cyKO, Sarah Jimaa, says: "I have always loved spinning and tried many classes around the world. I want to take these classes a step further by opening a spin studio and nightclub hybrid in a London club with an unbeatable sound system and authentic laser and strobe lighting. I wish to create a space where people can come and really let loose and leave all the stresses of the outside world at the door!"
cyKO London at Raffle Chelsea – book here from 12 Jan 2022 - book here
Dr Anthony Rossi, dermatologist, researcher and clinician:
"This year, we will see the further rise of medical-grade skincare that delivers results but also eliminates unnecessary additives or fillers. With active ingredients, like clinical peptides that will replace just straight retinol as the latter can sometimes be quite irritating for patients. It looks like 2022 will be the year of great skin."
Skin barrier defence | Ole Henriksen Strength Trainer, £40
A new powerhouse of amino acids, peptides, ceramides and collagen is in town. Ole Henriksen's Strength Collection has seen impressive scientific results: after eight weeks, skin is smoother and firmer, and 100% of users agree skin is more refreshed, revived, rejuvenated, redefined, and less stressed. Happy new skin!
Derm-Strength Skincare | Ole Henriksen Strength Trainer, £40 - buy here
Shani Darden, expert aesthetician:
"I think at-home devices such as the Facial Sculpting Wand will be big. It's a great investment you can make for your skin, and it's amazing as both preventative and restorative technology. The Facial Sculpting Wand is a vibration therapy device that uses acoustic soundwaves to target wrinkles below the skin's surface and boosts circulation for smoother, firmer, more glowing skin."
Dr Rhona Eskander, founder of PARLA toothpaste and owner of Chelsea Dental Clinic:
"Toothpaste is no longer going to be that unaesthetic packaging we hide in our bathrooms. They are now considered to be a beauty product in their own right. Moreover, just like we choose skincare based on key ingredients such as vitamin C or retinols - toothpaste care will be more than just toothpaste. Take PÄRLA PRO - a high gloss teeth whitening, sensitivity-reducing and immunity-boosting toothpaste tabs that are vegan and zero waste, as well as cruelty-free, palm oil-free and SLS-free. These toothpaste tabs that don't just level-up in terms of cleaning power, but also present a revolutionary approach to whitening, fighting sensitivity, enamel remineralisation and even boosting immunity."
Dr Galyna, Aesthetic Doctor:
"I predict we will finally use hyaluronic acid not only as a way to change the shape of our facial features but achieve changes in the texture of the skin itself. From 2022, I will be introducing a range of skin boosters and injectable treatments that will give you healthy skin and that ultimate glow in the most natural way (you'll look like you returned from a Swedish spa)."
Elena Lavagni, owner and founder of Neville Hair & Beauty:
"It's all about Retro hair! The 80' are back. Think the power blow dry - a chic and bouncy blowout - the bigger, the better. And The Neville shag – a 70s-esq trim and blow out that channels Jane Birkin, Bianca Jagger and of course the flicks of Farrah Fawcett ."
Jay Styler, beauty expert:
"I think Hyaluronic Acid will become the newest trend in hair care, It's quite common in skincare, but it is just as amazing for dry hair as it is dry skin as it helps lock and hold moisture, a few drops onto your hands and ran through the ends are a great way to help tame frizz and split ends."
Michael Van Clarke, London hairdresser:
"The wellness movement penetrates further into haircare and professional techniques continue to be adopted for home use. For hair, we see explosive growth in Prewash Treatments as people seek deeper genuine care beyond conditioner masks. We are happy to report LifeSaver Prewash is the market leader."
Joyce Connor, Makeup Artist and Skin Therapist:
"The trend for 2022 in regards to skin and make-up is getting the glow. But not a make-up, made-up shimmer – more of 'great skin glow'. Complete coverage is a no, no.
Serums with niacinamide, vitamin C, or glycolic acid will give a smoother, brighter effect on the skin. As for make-up - more brilliant lip colours are back – I think we've missed them with all the mask-wearing."
Amanda Elias, skincare expert and founder of Bravura London:
"I've noticed an increase of perioral dermatitis this year; I believe it's a combination of wearing masks and people using too many actives in their routine. If a routine is working, then that's brilliant, if not, try scaleing it back and seeing what you can remove from your routine that your skin doesn't miss."
Suzi Rezler, celebrity nail artist:
We will continue to see the super clean French and reverse French when it comes to nails. Plus, other art-house trends like negative space are also making a comeback with abstract shapes against a nude base, along with the playful addition of 3d rhinestones and pearls."
Assisted by Clare Pennington
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