Secondhand designer kids' clothing purveyor, Kidswear Collective, lands at Selfridges for three months
Pre-loved designer kidswear shop, Kidswear Collective, is opening a 43m pop-up shop in Selfridges from March 16th
This is translating to a growing trend in babywear rentals, which follow a subscription-style model and ensure you're not sending a load of baby clothes a child has barely worn to landfill, as well as to more mindful purchases of gorgeous, pre-loved designer gear for kids from sites like Kidswear Collective.
There's a real appetite for these clothes - who can resist Stella McCartney Kids at a fraction of the original price, after all? - so much so that Selfridges is opening a Kidswear Collective pop-up for three months, from March 16th.
The 43m space on the fourth floor caters to children from birth through 14 years, and will feature a rotating selection of clothing for babies, boys and girls from coveted brands like Gucci, Burberry, Stella McCartney, Moncler, Chloe and more - all at up to 80% off the original price.
Kidswear Collective, inspired by US luxury consignment site, The RealReal, was launched by fashion PR Shosh Kazab of Fuse Communications, who represents gorgeous kidswear labels like Rachel Riley and Mori.
The online shop initially started as a partnership with influencers who had amazing collections of designer kids' clothes they didn't know what to do with - and didn't want to chuck. Kidswear Collective now stocks pieces from over 250 designer brands, with each piece undergoing a rigorous 8-step inspection process, cleaning and careful storage until it's sold (any unsold items go to family charity, Little Village, and a percentage of all sales goes to the NSPCC).
Of course, there's more about this that appeals to parents then simply nabbing a Moncler puffer coat reduced by a few hundred pounds - although getting these gorgeous designer pieces for less is a thrill in itself. The Kidswear Collective model is tempting for lots of reasons, from getting in on the 'mini me' twinning craze that shows no signs of abating, to the possibility of making some money down the line by reselling these gorgeous pieces once children outgrow them.
Sustainability is also a key attraction for parents looking to minimise their impact on the planet. Selfridges has recognised their customer base love the high-end, pre-loved formula - just look at the success of their Vestiare Collective space.
Now, who's excited about the possibility of Gucci trainers as first walkers?