Name: New Loewe, London concept store, Selfridges department store
Start: 2014-11-17
End: 2015-01-31
Location: Selfridges

New Loewe, London concept store, Selfridges department store

Spanish luxury brand, Loewe, has launched a concept store at department giant, Selfridges London. The concept store centers around the brand's spring / summer collection 2015 and will include the much hyped puzzle bag, created by Jonathan Anderson, which will be available exclusively at Sefridges in Oro Suede and Python.

The concept store will also feature new ready to wear pieces and other exclusive accessories such as the Bounce Bag, the Wedge Knot Clutch, and the T-Pouch Clutch.

For those already pining for summer dresses, a visit to this established luxury leather goods turned full fashion house is for you.

What	New Loewe, London concept store, Selfridges department store
Where	Selfridges, 400 Oxford Street, W1A 1AB \| MAP
Nearest tube	Oxford Circus (underground)
When	17 Nov 14 – 31 Jan 15, 9:30 AM – 10:00 PM
Price	£Free
Website	Loewe

IN CONVERSATION WITH JONATHAN ANDERSON

Not only has Jonathan Anderson taken over the reigns at Loewe, but his eponymous is also a great success. Here's an extract from an interview that Dazed and Confused did with him a while back.

DD: Do you think there is an ephemeral nature to your work?

J.W. Anderson: I would say I work very emotionally; I have a very compulsive way of working, where I love something to the moment I am sick of it. I have no addiction outside of work, so my addiction is that process.

DD: I think people are interested in the psychology or social aspects of clothing, and I think that’s something that comes through in your work.

J.W. Anderson: There’s recently been this debate about pre-collections, many collections, and when I first thought about it, I thought why? Why is there such an anti-feeling? For me, a collection is a collection whether it is a look book or a show. I feel like if you have balance in life you have to be consumed by your job, because ultimately it will never be a job; it will never be something that you feel you’re working on. You need that on-going dialogue.

I don’t think of it as being commercial, I think that’s the wrong approach. Sometimes we forget that we live in a time that is economically not what it was, not as frivolous as it was.

I will never see fashion as an art form. I see it as more mechanical. You cannot compare an artist to a designer; I think it’s a very different proposition. Both are commerce now, from what they used to be, but fashion is reduced, art doesn’t necessarily happen that way. It doesn’t get reduced, it exceeds in value. I wouldn’t want it be an artist, but I like the idea that there is a shelf life to it - you have to harness this moment.

New Loewe, London concept store, Selfridges department store

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