Fayewoo: the Korean brand to have on your radar
The Korean brand dominating feeds, streets and wardrobes
Founded in Seoul in 2012 buy fashion buyer Faye Woo, her namesake brand experienced rapid national growth after receiving a triumphant welcome from Korean A-listers and celebrities. Now, Fayewoo's popularity expands further as it storms through Asia and Europe, soon to become one of the major players when it comes to party-dresses.
Pitching feminine sensuality against the modern, these clothes boast serious crowd-pleasing status. Think textured, colourful fabrics, mis-matched buttons, eccentric prints (ants are a fundamental Fayewoo motif), in innumerable styles and shapes.
The brand launched in the UK in September of last year with a brick-and-mortar boutique and showroom in Bloomsbury, and Brit babes aplenty, from Holly Willoughby to insta-influencers, have been enjoying the spoils.
From the 'Under The Sea' skirt that'll satisfy your mermaid ambition to the senorita-style collage dress that fuses Frida-esque motifs with vintage Italian shape, we've rounded up our favourite pieces below. Shop the collection here.
From left to right: Under the sea skirt, Anchor bralette and skirt, Victoria rap dress.
From left to right: Button collage dress, Swarovski x Fayewoo joaillerie bucket bag