The rise of the platinum blonde
Marilyn is back in our view, from films to exhibitions, and so is her iconic hair colour. From bombshell tresses to warrior women - there's power in platinum tresses.
Marilyn is never far from public consciousness, but after Kim Kardashian donned a gown the actress wore to sing happy birthday to then-President John F. Kennedy in 1962 to this year's Met Gala, Marilyn fever has never run so high. Although remember, the process of taking a natural brunette (like Kim Kardashian) to the giddy heights of a white blonde took a painstaking 14 hours. The man at the helm? Kim's long-term hairstylist Chris Appleton. She's been seen in bombshell looks here and ice queen in the Balenciaga ads here.
The trend for icy blonde has reached the small screen, too, with the silver hair of the Targaryen clan in the Game of Thrones prequel House of The Dragon capturing our imagination. The show's popularity has resulted in this cool, icy shade being 4000 times more popular than usual, according to WeThrift. Hair tools brand Cloud Nine back up the findings, revealing that searches for "silver hair" spiked by 185% when the series launched. The catwalk is also following suit, with Cecilie Bahnsen sending ethereal blonde braids down the AW22 runway. Ralph Lauren and Halpern's icy blondes were proper and polished, with a smart centre part. Bleached buzzcuts at Dior delivered edge, while Richard Quinn and Saint Laurent served up eyebrows to match. There's a platinum for everyone, it seems.
Where to get the best platinum blonde hair in London:
While there are many beauty trends, we can tackle in the comfort of our own home, going this blonde is best left to the professionals. Be prepared that it will take time to achieve your desired shade, and a quick snip might be necessary to ensure your tresses are in tip-top condition pre-peroxide. Then, follow up with a purple shampoo to banish brassiness and invest in a good-quality hair mask to re-inject some much-needed moisture.
- Nicola Clarke at John Frieda, Fitzrovia
- Bleach London, Dalston
- Hershesons, Belgravia