Jon Rafman, Zabludowicz Collection

Into the matrix: Jon Rafman's commission for the Zabludowicz Collection invites us to a strange new virtual reality

Jon Rafman artist, You Are Standing In An Open Field VI, 2015, Zabludowicz Collection London
Canadian artist Jon Rafman is like a kid in a sweet shop when it comes to technology. He's already created a virtual hotel room for the Miami Beach Fair 2014 and scrolled through thousands of overlooked Google Street View images to pixelate moments of beauty, from a skinny-dipper in Italy to a man sleeping in a pickup truck in rural Canada. 
Who is Jon Rafman? Bio
Rafman is part of that band of post-internet artists that grew up surrounded by video games. Originally part of the DIY online collective Paint FX which created a digital aesthetic using tools like Photoshop and ArtRage, Rafman has graduated to his own solo exhibitions at the Musée d'Art Contemporain, Montreal, and London's Zabludowicz Collection
Rafman's work explores the boundaries of human consciousness and technology, particularly when it comes to online communities. Video games, internet memes and virtual landscapes all occupy his imagination. Think of Jon Rafman art kicking the click of the early camera shutter into high gear, upgrading 20th century street photographers like Henri Cartier-Bresson.
Jon Rafman art & exhibition 2015
For his exhibition at the Zabludowicz Collection we can expect works within an enormous sculptural installation, alongside a brand new video commissioned specially for the show. Visitors are thrown into a fantastic new virtual space, heavily influenced by Live Action Role Play, that erases the line between real and imaginary. 

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What Jon Rafman, Zabludowicz Collection
Where Zabludowicz Collection, 176 Prince of Wales Rd, London , NW5 3PT | MAP
Nearest tube Chalk Farm (underground)
When 08 Oct 15 – 20 Dec 15, Thursday – Sunday 12–6pm
Price £Free
Website Click here for more details




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